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How are you marketing your listings? Posting photos and videos, planning open houses, connecting with potential clients through social media and other standard industry practices are helpful, but sometimes it’s necessary to think outside of the box by using resources that set you apart.

Have you ever considered creating a blog? Blogs are viewed as a way to push out content related to a business, industry, or even just personal beliefs. With that said, there’s nothing more relevant to a real estate business than your listings. Although this resource is overlooked by most, there’s a few significant ways they can help get your client’s home off the market.

Above all, clients want to see that you’re doing everything possible to sell their home. Going the extra mile and using a medium that your competitors are not is a great way to show that you mean business. Furthermore, it presents clients with an easy way to help market their home, because they can easily share a link to the blog with friends and family through social media.

A blog is also an opportunity to provide potential buyers with a more detailed description of what a property has to offer. Highlight information that would make a neighborhood or community more appealing, amenities that make it stand out from other homes on the market, or anything else that would help convince a potential buyer that the home is right for them. In addition to helping sell your client’s home, other members of the community will recognize your efforts and feel more compelled to contact you when it comes time to sell their own home.

Clients are not the only ones benefiting from this added effort, as it will also help grow your online reputation and increase search engine ranking. In addition to providing details on the property, be sure to include key search terms such as property type, the neighborhood or city name, and any relative criteria that others might use to search for local listings. This keyword rich content will help your site be found more often and improve lead generation.

Standard property listings are usually pretty dry and may not describe the home in a way that’s appealing to a potential buyer. A listing blog, on the other hand, will allow you to include these same property details, but you can support them with more alluring statements. The good news is that the content from your blog can also be reused throughout other marketing assets and is much easier to share across your social networks.

The final benefit of using blogs to showcase your listings is that it helps build your reputation as the local expert. By going a step further than your competition, it shows your clients and prospects that you are dedicated to what you do. Furthermore, it reveals how knowledgeable you are of your market and that if anyone can sell their home, it’s you!