• Real Estate Agent Advertising | Homes.com

        Real Estate Agent Advertising | Homes.com »

        Real estate agents and brokers, market your listings on Homes.com to reach buyers and sellers in your area.

      • Home Builders

        Home Builders »

        Capture leads and market your communities with native advertising options from Homes.com.

      • Property Managers

        Property Managers »

        Many of today’s renters are tomorrow’s buyers! Property managers, get your foot in the door now by helping them find their next rental with Homes.com.

      • Consumer Brands

        Consumer Brands »

        Moving takes more than a real estate agent and a mortgage professional; promote your business on Homes.com.

      • Mortgage

        Mortgage »

        Connecting Mortgage Professionals with more homebuyers.

      • Franchise and Broker Partnerships

        Franchise and Broker Partnerships »

        From lead routing and social networking to integrated IDX websites, we provide a complete technology solution to streamline your brokerage.

      • MLS Partnership Program

        MLS Partnership Program »

        You can trust Homes.com to responsibly display your listing data and help local buyers and sellers connect directly with the local REALTORs® in your organization.

      • Secrets of Top Selling Agents

        Secrets of Top Selling Agents »

        Proud sponsor of world-class training from the biggest and most successful agents and coaches in the industry.

      • Real Estate Blog

        Real Estate Blog »

        What if one blog article could change your life forever? The difference between where your business is today and where it could be tomorrow is just one great idea.

      • Consumer Marketing Downloads

        Consumer Marketing Downloads »

        Home buyer and seller guides and checklists that you can share with your next client or use as lead capture on your website.

      • Business eBooks

        Business eBooks »

        The business advice you need on the topics that matter most to your career. Download the latest real estate eBooks here.

  • Reviews
  • Covid-19

Free Report

Homes.com and eNeighborhoods publish real estate marketing lead generation ebook

Homes.com and eNeighborhoods, both divisions of Dominion Enterprises have teamed up to offer real estate professionals tips on how to effectively manage leads in a free ebook, Talkin’ About Lead Generation.

The real estate market has changed, but not the need for effective lead generation strategies. The ebook presents 10 steps to help real estate professionals learn to become “real estate rock stars,” including how to prospect online, measure and improve ROI on lead generation channels, nurture leads, and use social media channels.

Homes.com and eNeighborhoods also offer a free lead tracker to help agents identify their most profitable lead generation channels, so they can do more of what works, and less of what doesn’t.

“In a changed real estate market, lead generation skills can mean the difference between success and failure,” said ebook author Charles Warnock, director of business development for Homes.com and eNeighborhoods. “Without a consistent lead generation program, real estate pros may never get to the client service activities they consider to be their core strengths: presentations, proposals, offers, negotiations and closings.”

The ebook provides ideas and insights from some of the nation’s top real estate professionals about their own lead generation programs, and recommendations to improve real estate brokerage profitability. In addition to lead generation, lead conversion, and optimization strategies are discussed.

About Homes.com