According to the most recent Homes.com Local Market Index Reports, 95 out of the top 100 markets have posted monthly gains over a three month average. This, along with spikes in traffic and leads on Homes.com, serves as evidence that national housing market conditions are improving and more home buyers are feeling comfortable about coming to market.
With ninety percent of home buyers starting their search online (NAR), it’s critical to have a partner that will expose your business to these potential clients. According to Omniture SiteCatalyst, the number of monthly visits in July searching for properties on Homes.com rose from 14.5 million to just over 17.5 million over the same month last year, a 22% increase! What’s more is that Homes.com has sent real estate professionals over 318,000 leads during July 2014 (Homes.com Internal Tracking).
Leads are the holy grail of real estate and if there’s one thing that sets Homes.com apart from the competition, it’s the quality of leads that real estate professionals are receiving. Real Trends in their 2013 Online Performance Study found that “Homes.com is the clear front runner in quality leads.” The study revealed that of the property inquiries submitted via Homes.com, one hundred percent of them had real contact information, you can’t beat quality traffic like that!
Another current industry trend is the significant increase in the number of consumers who are interested in renting a home rather than buying one. The good news is that Homes.com offers you a chance to capture this business as well, as the number of visits related to single family rental properties have increased by 13% since last year!
What you may not realize is that the exposure from partnering with Homes.com doesn’t end with just consumers looking to buy. ForRent.com, Homes.com’s sister brand, is leading the multi-family industry and offers ample opportunities to connect property managers and apartment communities with residents. In fact, traffic to ForRent.com increased by 10 percent and the number of leads generated increased by 15 percent versus last year! This means that between Homes.com and ForRent.com, real estate professionals can benefit from the two million plus leads and almost 26 million monthly visits, most of which are searching for someone to help buy, sell or rent their home!
Leverage Homes.com’s increase in traffic to fit your needs with one of our targeted advertising products or by upgrading to Preferred Listings. Contact your local representative for more details or visit marketing.homes.com.[cf]skyword_tracking_tag[/cf]