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Twitter began as a simple communication platform, but has morphed into a remarkably powerful marketing tool.  It’s a site where an entire online community of people can engage in constant conversation.

Real estate professionals can harness the power of this marketing tool through several ways.  From Nicole Nicolay’s Twitter Essentials for Real Estate Professionals, here are some strategies you can implement in your Twitter account:

1.       Rock your profile. Allow others to know who is tweeting by posting your photo and your qualifications as well as showcasing a little personality (while still being professional).

2.       Make a tweet plan. Identify what topic you want to be an expert on, select resources, schedule drip efforts to help support your tweets (i.e. blog or Facebook content) and don’t forget to add a little spontaneity. Feel free to rework your plan as you begin, but make sure a goal is defined.

3.       A consistent schedule is crucial. Social media is very transparent, so your followers will notice if you set up an account and then leave. If you want to reap the rewards of social media, you need to put in the work. Post consistently informative updates to your target audience and encourage feedback.

4.       The max is no longer the max! You should be familiar with the 140 character limit that Twitter requires, but keep in mind some other considerations. To increase the changes of your content getting retweeted, you’ll want to limit your tweets to about 120 characters in length. This will help those who want to retweet your message while not having to change the quality of the statement.

5.       Don’t forget your manners! If someone retweets you, thank them! Individuals in the Twittersphere appreciate being acknowledged. Realizing how much you desire to get your content retweeted, don’t forget to share the love. You can also retweet other individuals’ content to help spread their message if it’s relevant to your audience.

If you really want to help establish yourself as an expert within your area, then tweet about local real estate statistics, links to your blog posts about the local market or announcements of local events that may interest your followers. Having local specific content will enhance a prospect or clients perception of your knowledge.