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For consumers, October marks the beginning of the holiday season. For marketers, October is the starting line to the great race that is Marketing Season. Most brands aim to finish this race with heightened consumer awareness, more engagement and increased revenue which will allow them to start the new year with great ideas and the budget to execute them.

Although the holidays have yet to begin for another month, use this time period to start generating ideas allowing your to brand shine through your social initiatives. Brainstorming ideas will help you successfully reach your goal for a stress-free budget season. Fall to winter isn’t the peak season for renting, buying and selling; but making a lasting impression during the holidays will have your brand top of mind once spring comes. Here are four surefire ways that real estate agents can keep business burning all winter long!

1. Prep your social posts NOW. Content is king and can make or break your brand. Start early and plan ahead. Don’t let an amazing opportunity to gain new followers pass you by because you didn’t pre-draft your posts. This is key especially if you are planning a holiday-centered initiative like a photo-a-day contest on Instagram. Let your brand’s authenticity, Youtility and personality come through in the content.

2. Put your social listening feelers out there. If you’re going to implement campaigns that play on emotions, make sure you’re tuned into your online reputation. Online, a consumer’s action comes in the form of an online review. Follow these five quick tips for capturing more clients who research you online.

3. Make sure your holiday branding is on point. Along with quality content, visual social media rules the online space. If you are going to inject the holiday spirit into your online branding, be subtle so that your logo and any other brand-owned image stays recognizable.

4. Measure, track and evaluate. With the major social networks offering stellar metrics and reporting, it’s vital that you take advantage of these free tools when posting content or running campaigns. Look at the level of engagement that grew over the span of this period, count the number of followers you had prior vs. after and determine if you have a positive ROI.

For more holiday-focused ideas, join ForRent.com and Homes.com for a festive session on a variety of ideas and campaigns you can apply to your online efforts this holiday season!

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