There comes a point every year when the stores fill up with book bags and crayons and you know it’s time to start thinking about the kids going back to school. As a real estate agent, a well-timed back-to-school marketing campaign is a great way to put your business in front of possible home buyers and sellers.

If you’re wondering what you can do for a back-to-school campaign, consider compiling and digitizing each school and grade’s supply lists and sharing them socially or on your blog. If you want to do more, try organizing a school supplies drive asking people to drop off school supplies at your office or hosting a teacher’s appreciation event through which you can build connections with teachers and administrators.

Whether it’s taxes coming due, kids going back to school, or the new year, there is always something happening. If you aren’t sure how to start and run a marketing campaign, we’ve got you covered! Click here to download a free copy of the Holiday Marketing for Real Estate eBook. It will walk you through the steps of setting up a marketing campaign as well as teach you how to track your results for measurable success.