Whether you’re completely green to social media, or just not sure what to post today, we have you covered with 8 different content categories sure to energize your social media business pages, and keep your community buzzing long after you hit “Publish”. Ready or not, let’s dive in!
As a Real Estate professional, promoting your listings and open houses should be at the forefront of your social media strategy. By posting your listing or open house on social media, you can bring a lot of attention to your business in a short amount of time (and with very little effort). Don’t be afraid to frequently post up to 3 times per week your new listing/open house either! Mentioning different amenities of the property can entice and appeal to various members of your community that would be interested in your property.
What does this look like: Your newest listing is 123 Main Street. On Monday, you chose to showcase photos of the newly remodeled master bath. On Wednesday, you could highlight the spacious and finished basement, and Friday you finish it off with a view of the sleek and modern dine-in kitchen with breakfast nook. You don’t have to show every single picture from the listing, be selective to entice the future buyer and to drum up more interest. Now we all know every listing won’t have these exact features, but you’re a real estate pro, and you know how to make each property look it’s best!
By now, your social media community has seen some of the most stunning features of your newest listing. After the hot property sells, make an announcement! By highlighting your business successes, you’re showing your social media community exactly what you’re capable of and your strong suits!
Post pictures of the happy homeowners in front of their new home holding the “sold” sign, or holding their keys– anything is possible! Imagine this, your property went on the market on Monday, and it was under contract by Friday. Wouldn’t you want to shout it from the roof of that house for all to hear? By sharing these wins on Facebook, you make yourself shine brighter to both your audience members and your competition!
Your social media pages shouldn’t be all business, all the time. Having fun, and BEING YOURSELF on social media is what it is really all about. One of the easiest ways to break up the monotony of all Real Estate, all the time, is to post about local events and happenings. When you assert yourself as the local expert, your community will take note and think of you as a trusted resource for your area. The things that you find interesting, post about them! The local newspaper can be your source of inspiration, find what’s happening during the weekend, and post about it! From festivals, sports, or parades, the choices are limitless!
Even sharing local images of your home town is a great way to connect with your community. There’s a reason why each and every resident chooses to call somewhere “home.” Show them why it’s such a spectacular place to live!
By now, we have you posting listings, flaunting business successes, and commentating on local events. But what about a give-back campaign? Your audience wants to know that they’re doing business with someone that genuinely cares about the community. If your office participates in a “Day of Caring” type of event, organizes a team to run a race for a common disease, or gathers toys and clothes during holiday seasons for those less fortunate, share those moments! Use your social media platform as a way to boost more awareness to your cause! You can bolster more donations to fight the good fight, collect the items you need for a food or clothing drive, or gain more participants for your worthy cause. Posting updates a few times a week reporting the progress of your campaigns keeps your audience engaged and creates a community feeling of well-being.
That’s it for this month! We know we promised you 8 different types of content, but we need to keep you coming back for more! Utilize this guide, and let the examples help inspire you to create content unique to you and your audience!
As always, if you have additional questions, or want someone to bounce some ideas off of, call your friendly Social Media Specialist at 866-236-0313 and he or she will be happy to help!