In the previous editions of “The Secret Sauce to Creating Real Estate Videos,” Homes.com discussed the three key things to remember when coming up with content for your video and how to film on a budget. In the final edition of this three-part series, Homes.com will be offering some advice to real estate professionals who may be seeking a little outside help and to provide some helpful hints on how to best share the video with your networks.
Homes.com realizes that the busy schedules of real estate professionals can make finding time to film your own video difficult, which is why seeking outside help may be a more viable option.
1) Hiring the right person: Although there are plenty of videographers out there available for hire, some may be too expensive or they may not be the best fit for the purpose of a real estate video. That being said, wedding videographers are usually your best bet when hiring an outside source. They usually have their own top-of-the-line equipment and are used to capturing once in a lifetime shots during their clients’ big day, so if they weren’t good at their job, they probably wouldn’t be in business. The key thing to remember is that in order to get the best deal, you must schedule them at the right times. Not many people get married during the middle of the week, so this would be the best time to make an appointment. If you were to hire them on a weekend, their rates would be significantly higher.
2) Shoot stock videos: Since you’ll likely have several listings in the same community, it would be wise to get a few clips of popular locations that can be used in all of your videos. Not only will this save you time from having to repeat shots for every video, it will also save you money by not having to pay the videographer to do this for every project. Don’t re-shoot; instead, reuse, because it does the same job of selling the lifestyle.
3) Royalty-free music: The music that you include can make or break a video, because it helps tell the story of the community. Although using a track from the “Top 40 of 2013” may be your first instinct, videographers won’t use these songs because of legal stipulations. Joe Sesso recommends using Premiumbeat.com, Beatsuite.com, Themusicbakery.com, or Freeplaymusic.com. These sites have plenty of free music available for download, but it’s important to remember that you’re the director, so be sure to choose the music yourself and not leave it up to the videographer.
Once you have the final product, it’s time to figure out how you will share it. First, always be sure to include it on your website and any other marketing platforms, such as your Homes.com profile. Video keeps prospective customers on a site up to twice as long (social media today), so this is a vital step in driving traffic to your sites. Furthermore, websites with videos are 50 times more likely to be ranked on Google’s first page of results (social media today), which makes it a great tool for adding SEO value to your site.
Next, you’ll want to upload it to your YouTube channel and share it across all of your social platforms. Watching and sharing videos are the most popular activities on any social network, so this will be the key to making it go viral. In fact, videos get 267% more links than normal posts (social media today)! The point of creating a video in the first place it to promote it to potential homebuyers, so exposing it to your social media followers that are also members of the community is a great way to spread the word!
Now that you know the “secret sauce” to creating great real estate videos, it’s time to go out and try it for yourself. Share your video with us on Facebook and let us know if any of this advice helped you in its creation!