The dust has settled and the panic is over. It’s been four months since Google’s Mobilegeddon, and many are starting to think the mobile-hype was exaggerated. While this may be partially true, now that the rubble has been cleared, it’s a good time to check in on the aftermath.
In a recent Hubspot blog, the company analyzed 15,000 of their customers’ websites to determine how each was affected by Google’s Mobilegeddon. They found that websites that hadn’t been optimized for mobile use had an average organic traffic decline of 5 percent, while mobile-optimized sites lost only 0.5 percent (likely due to seasonal traffic changes). While that may not seem like catastrophic decline, businesses who work to bolster their site’s search ranking and conversion rates will find that this translates to a large number of leads lost each month. This is especially true when considering that, if your organic search traffic has declined, so has your Google search rank.
So, what can you do? Here are four tips to help you keep the traffic you’ve been working for.
Test Your Webpage
The first thing you’ll need to do is find out whether your webpage is mobile-friendly. To help with this, Google created a test to let you know. It’s a simple process. Just paste your website’s URL in the bar provided and it will generate a checklist to show the areas Google analyzes to determine mobile-friendliness. If your site needs some work, Google will also tell you where your site could use some help and provide ways for you to fix any problems.
Create Mobile-Friendly Pages
If some or all of your pages don’t pass the Google mobile-friendly test, consider converting them. If you aren’t able to tune-up all your pages, focus on your homepage and your top-performing landing pages. This can keep your lead generation efforts going without requiring you to put forth the time and money that it would take to convert all of your pages.
Pull the Pop-Ups
While pop-ups may be effective at capturing traffic on desktop, mobile pop-ups are more annoying than efficient. The majority of the time, these ads block mobile users from seeing any content. Plus, they’re usually clicked by accident, creating even more of a problem. Users will more than likely leave your site because they don’t want to deal with this frustration. Because of this, consider hiding pop-ups for all users viewing your page on something other than a desktop.
Invest in a Responsive Website
While you are able to build your own mobile-friendly page or hold off converting all of your pages at once, there are advantages to finding someone else to take care of it for you. Homes.com offers a solution to easily convert your website to mobile-friendly while saving you the hassle of having to do it yourself. Homes.com Fusion was specifically created for real estate and is not only mobile-ready, but also looks great on desktop.