The Big Game is closer than you think, and advertisers are pulling out all the stops in the days before to convert traffic and capture leads and attention. The good news is that you don’t need a million dollar advertising budget to win big this year! Why shouldn’t you get in on the action as well? Let’s dive in and learn how to create the perfect Facebook ad for any budget, that will have you seeing big gains fast!
The Perfect Play
Much like drafting the perfect play, creating the right Facebook Ad to suit your needs is essential to your strategy. As a real estate professional, you can showcase any facet of your business with an ad.
Want to drive traffic to your new and improved Homes.com website? There’s an ad for that. Want to promote your open house on Saturday? There’s an ad for that too. There’s even an ad you can run to bring more viewers (and potential buyers and clients) to your virtual tours!
Running campaigns with clear and specific messaging will help to target the customers that really need you! The hardest part is figuring out what type of ad is most important to you and then executing it.
Once you’ve drafted the perfect play, it’s time to take it to the field and execute! Selecting the people you want to reach by zip code, purchase behavior, interests, age, or gender will help you build an ad to achieve the results you want, and to help deliver serious prospects to you.
Along with executing this perfect play, you need to set your budget for your ad, and for how long it will run. My advice is to start monetarily small, carefully measure your results, and work up from there. I also recommend running ads for short periods of time: this makes the ad more prominent because it is trying to source to the most amount of pre-selected targets as it can, in a short amount of time. One of my favorite aspects of Facebook ads is that for a small investment, you can make a big impression and attract new potential that may not have been there without the ad.
After a big game, watching the field footage is crucial to understanding what plays performed well, and identifying any opportunities. A great feature of Facebook ads allows you to review the results so that you know where to target your ads for the next go round. Another great feature is that any new engagement to the business page itself will be reflected in your insights tab, so you can see how your audience has changed as a result of your ad.
Don’t let the fear of the unknown stop you from running a terrific Facebook ad that will help you and your business in the long run! Wouldn’t you love to be able to add to client presentations that not only do you employ “innovative marketing techniques” like every other agent, but that you are skilled in Facebook ads, and know how to bring solid buyers and sellers to your properties?
As always, your friendly Social Media Account Manager is here to help you with all of your social media inquiries! Our Platinum clients experience daily social media wins, thoughtfully curated daily content, and training that is second to none! Let us help you navigate the social media landscape, and start seeing business wins today!