The buying market is competitive and with that comes first impressions. Real estate pros can make a solid first impression with fresh staging techniques for open houses, showings and those ever important property photos and videos (i.e. a picture says a thousand words).
Successful staging can make the difference between a property that moves off the market quickly or one that extends past your listing agreement and gets in another agent’s hands. Homes.com also knows that while staging isn’t the only factor that sells a home, these staging “Do’s and Don’ts” could help or harm the sale of the home.
Spring Staging DO’s and DON’Ts:
1. DO NOT cover up any structural problems or areas that need repair.
DO encourage the seller to take care of these items as soon as possible. If these issues remain “as is” for the sale, be open about it and don’t brush it under a colorful rug (pun intended). This is misleading and in many states this could be seen as fraud and misrepresentation.
2. DO NOT decorate to your own personal style.
DO stick with simple ideas. Look at magazines and use Pinterest as a guide even, because you want each buyer to see that living room or kitchen with their personality. If they are overwhelmed with the seller’s style, imagining themselves in the home will be a struggle. Stay simple, avoid eclectic furniture, faux finishes and minimize personal photos as well.
3. DO NOT forget about the unseen areas.
DO remember to stage closets, kitchen storage, pantries, even the garage if you can. Buyers want to see these areas to evaluate how they will put them to use and that cannot be done when they are stuffed with clutter. Some of these areas can be difficult to de-clutter especially when you have a family living on site, so discuss the reasons behind this and offer your help. A referred agent is one that goes above and beyond – be the agent that helped your clients stage their closets and other storage areas.
4. DO NOT give the impression that some of the staging items convey with the property. For instance, you change the porch light to something more savvy or placed bamboo shades in a home that will be sold with bare windows.
DO tell the buyers what items do and do not convey with the home. This will avoid confusion at closing and serve as great conversation pieces as you interact with buyers during the property tour.
5. DO NOT let driveway cracks and oil spots remain.
DO attempt to fix these areas as they make the property look unpolished and could potentially be a safety hazard. An oil mark can really hold your attention regardless of the beauty of the home so be sure not to track dirt or oil through the home as it could also appear in property photos.
Share your successful staging tips and experiences on our Facebook page! We hope these tips guide your spring staging objectives and support your potential buyers in imagining themselves in your listings this spring!