The key to setting any resolution isn’t to just make a wish with something vague and hope it comes true that year. It takes a bit of planning, honesty, and small, realistic goals. Getting yourself more involved in social media is the same way. You can’t just say “I want to do more on social media in 2018.” What does that even mean? Do you want to post more pictures of your family? Share more witty memes? Or are you talking about your business and how you can harness social media to gain at least 1 lead a month? Now you’re talking about something realistic with an endgame in mind. So how do you go about harnessing your social media to get 1 lead per month? Read more for 3 easy steps that can help you reach your social media goals!
Step 1: Set a Schedule
The easiest way to make a habit of something is to set a schedule to keep you accountable. (And do it for 21 days, but that’s another article for another day.) Make yourself a content schedule to post 2 to 3 times per week. Here’s an example:
- Tuesday: Business successes (recent closings, under contracts, etc) or local love! Show off a place that makes living where you live great!
- Thursday: Open house schedule for the weekend or local market performance
- Saturday: Real estate advice. Tips on staging your home, appealing paint colors, or even tips on how to prepare for the home buying process!
When you set a set a schedule, you keep yourself accountable. If you have a hard time trying to post three times per week, I would recommend picking ONE day and using it to create and schedule your content for the whole week. You don’t want all of your content to go out at once, and then stay dormant for the rest of the week, that’s not a good look. It’s beneficial to consistently post to keep yourself in front of your audience.
Step 2: Evaluate your Content
Once you have your content schedule set, it’s time to see if it’s working, and figure out where to make adjustments! Utilize your tools, like Facebook Insights: part of your Facebook Business page! It’s filled with useful information like when your audience is online, who is part of your audience, and where they’re located! This information is invaluable as it helps you form your content strategy to help you assert yourself as a leading real estate expert. If you notice that your posts aren’t getting much engagement: likes, comments, or shares, try looking at the “posts” section of your insights. It may be that you’re posting at inopportune times. There, it will show when your audience is online, so you can determine when to post to put your content in front of the most users with the most efficiency! The path to every goal has hiccups, but evaluating at least once a month will help you better learn who your audience is so you can tailor your content to their needs!
Step 3: Try New Trends
“Trying new trends” may sound like a strange resolution, but it is anything but. Trying new things is fun, challenging, but oh so rewarding! When new technologies become available on social networks, be one of the first people to try it out and post something using the technology. This strategy has two GIANT advantages for your real estate business. One is that it will show your audience that you are both comfortable and up to date with technology, and you will utilize every possible resource to get a home sold. The second benefit is that when you are an early adopter of a new technology, like Facebook Live, or Instagram stories when they first launched, the social networks will give your content preferential placement in others’ newsfeeds to encourage other users to try the technology as well. This preferential placement is HUGE because it’s essentially free advertising, and if you harness it right, like for a listing or open house, it can get in front of a lot more people than normal.
Don’t be afraid of utilizing social media to help grow your business and increase your presence! It can only help you! If you still feel overwhelmed with navigating the social media landscape, or would like your pages to look a little crisper, we can always help you with our Social Fuel products! We make sure you’re putting your best foot forward on social media, as well as provide engaging content and dynamic ads designed help you grow your audience, drive traffic to your website, and move listings! What’s not to love? Give your friendly social media account manager a call at 866-236-0313! We’re waiting for you!
As always, happy 2018, and best of luck for a successful new year!