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They may be relatively new in America, but in Japan, QR codes have been bolstering marketing efforts for a while. Now, QR codes (or “quick response” codes) can be seen popping up all over the place in all of their black and white digitized glory.

QR codes are small, square, artsy-looking bar codes that are capable of storing large chunks of data. When they are scanned by a smartphone, they offer up extra information to the user. Scanning a QR code with your phone may take you to a website, download an informational PDF file, show you a picture, etc. This relatively new feature is revolutionizing marketing so it’s no wonder that real estate agents have jumped on the QR code bandwagon.

To make a QR code, search for a QR code generator online (like this one) and follow the easy steps to generate your very own code. Once you’ve created it, save the image, and upload it/print it/place it anywhere you’d like.

Here are some creative ways to integrate QR codes into your marketing strategy:

  1. On your business card. Since a business card is so small, and the amount of information you can display is therefore limited, adding a QR code to the front or back of it provides your clients with the ability to scan it and easily find out more information about you.
  2. On the front of your office door. If someone comes by your agency to check you out, but it’s after hours, they can scan the QR code on your door. You could have it take them to your website, or even download a message from you with all of your contact information.
  3. Print promotional materials. If you’ve got handouts in your agency, a QR code is a great addition. They also work well in print advertisements.

These, of course, are just a starting point for QR codes. You can definitely get creative with them, depending on what works for your business and marketing style. One of our team members actually saw a real estate agent driving around town with a QR code on the back window of her car this week! So long as your code is visible and able to be scanned, it can be a huge boost to your marketing efforts.

What about you? Have you used QR codes?