What does it take to be one of the most successful real estate agents in the country? Joe Sesso, the Executive Director of Sales Marketing for Homes.com delved into the Secrets of Top Selling Agents archives and discovered four common themes that industry titans such as Howard Brinton, Tom Ferry, Alexis Bolin, Michael Maher and eleven others have used to build amazing real estate businesses. He outlined these themes and shared some of their tips in a recent webinar, which you can view here, or purchase the book for more profitable business tips!
- Habits, Mindsets, & Skills
Starting your day off right, planning ahead, and sticking to a schedule may not seem like career changing strategies, but, as Sesso explains, “When you have 2 or 3 people talking about the same things, it has to be like an alarm going off in your head saying, ‘I have to do this.’” Developing good habits and getting in the right mindset each day doesn’t cost anything, but with dedication and time, they can become a strong foundation for your real estate business.
- Building a Team
If your work-life balance is out of sync, if you want to break through to higher earnings, or if you just don’t seem to have enough hours in the day to complete all the items on your to-do list, you may need to build a team. “There’s a huge trend in teams, everything from having one extra person, to two person teams, all the way to hundreds.” If you’re currently working alone, start by hiring an unlicensed assistant to handle non-revenue generating, administrative tasks such as putting up signs, inputting ads, and putting new listings into the MLS.
- Real Estate Investing
Do you own a rental/investment property? Investing in businesses and real estate is a great way to supplement your commissions. You gain property appreciation and cash flow that will work for you. When purchasing an investment property, focus on the age of the property, beds/baths, location, exterior type, and amenities. Find out what else investment experts Linda McKissack, Kenny Klaus, and Dirk Zeller have to say about investing in real estate in the new Secrets of Top Selling Agents book!
- Lead Generation
A successful real estate business needs at least 3-5 lead sources to ensure a steady stream of incoming business, luckily, there are countless ways to generate leads. Nick Baldwin and Tristan Ahumada outlined their plan for geographic farming to create a steady stream of incoming business. Sherri Johnson explains how you can earn $50,000 at your next open house. Marki Lemons-Ryhal teaches her followers how to leverage Instagram to attract leads from social media. And Jim Remley has a library of proven scripts to convert for sale by owner homes into clients.
Learn how to stimulate your business and close out 2020 strong by implementing the tips in Sesso’s new book: Habits, Mindsets, and Tactics of Real Estate Super Producers, available September 14th!