SEO, also known as search engine optimization is often a deciding factor for successful real estate websites.
A good SEO strategy can help your website show up in local search results, so that when a buyer or seller starts looking for information, they’ll find you.
Homes.com’s SEO Fuel for real estate uses proven strategies to build your website’s presence in search results by organizing and improving your content and building signals of trust through link building. This, in turn, helps your website attract more traffic that you can convert into quality leads.
Why SEO Matters
Most marketing strategies rely on consistently reaching out to new clients. SEO, on the other hand, is a strategy to draw new clients to you. However, your window to reach potential clients is limited. According to Webranking, 72% of click-thrus to real estate websites happen on the first page of search results. If your website is not ranking among the top searches, you are missing out on potential clients. SEO Fuel is designed to build your website’s organic ranking for buying and selling related searches in your market so you can attract more traffic.
SEO Fuel’s Proven Approach
Homes.com SEO Fuel applies a two-phase approach to increase the visibility of your real estate website.
In phase one we organize and improve the content and keywords on your website. Phase two builds signals of trust and authority with link building to your website
High-Value Content & Keywords
Build a dominating web presence and move up in search results with the help of our SEO experts. We will research Google search trends in your market to identify which keywords and phrases will help your website show up in local real estate search results.
Once we identify your target keywords, our SEO experts will create, post, and organize interesting, relevant content around those keywords so search engines can read and find it.
Once your content is ready, we’ll start promoting it to build signals of trust that will help search engines recognize you as the best source for people searching for answers. This is achieved in part by making your website the authority on local real estate topics by creating backlinks to your content pages from other trusted websites.
Gary Miller, Broker/Owner of RE/MAX Pueblo in Colorado
Gary’s agents expected a stronger web presence, so he partnered with Homes.com to help his business achieve the search result placement his real estate agents deserved.
Our SEO experts have the experience and tools to get the job done right. With the help of SEO Fuel, Gary moved from page 11 to page 1 of Google in just a few months. Find out what SEO Fuel can do for your business by filling out our contact form below.
Our SEO Results
Generating Organic Search Results
Organic search results, which are achieved through strong search engine optimization, are generally more trusted than ad links that paid for the privilege of showing up in results. Achieving strong organic search results demonstrates the trust search engines have in your website and content, which in turn helps your business build trust with buyers and sellers in your market. Our SEO strategies revolve around improving your organic results so you show up among the first listings in your search results.
Consistent, Reliable Leads
Advertising your listings and business is a good way to generate leads, but it’s always good to have a lead source that you control, like your website. However, while most real estate agents have a website, only 19% generate more than ten leads a year. 80% percent of SEO Fuel subscribers make it to the first page of search results within 6 months of signing up, making it easier for online leads to find your website so that you can generate more business.
Ongoing Monitoring and Support Transparency
One of the most important steps in creating a SEO strategy for your real estate business is tracking your results. SEO Fuel comes with ongoing monitoring so that you can track your website’s ranking for both targeted and non-targeted keywords. Use the monthly reporting to see exactly what is being done for your website’s SEO and how well your SEO campaign is performing.
Adams, Cameron & Co. turned to Homes.com to help with their search engine optimization needs. The Homes.com SEO Fuel team worked to improve the search ranking for targeted keywords by creating content, link building, social bookmarking, and more on their website. This resulted in a 43% overall average improvement in search ranking for those targeted keywords.
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3 Ways to Improve Your SEO
The rules of SEO are constantly changing, so having a team of SEO experts on hand to keep your website moving in the right direction is a smart move. However, there are some SEO strategies that never go out of style. Chief among these is placing keywords, content, and user experience at the top of your website’s priority list.
Keywords have always played a pivotal role in SEO. Search engines analyze which keywords a website uses as well as how many keywords it has to determine which order to display websites in. Search engines also have measures in place to make sure your content isn’t just stuffed with keywords, but is useful, readable information.
Focusing on long tail keywords, which are longer strings of keywords or phrases that answer a more specific inquiry, is a good way to target buyers and sellers in your area. When a user searches for this type of keyword, they typically know exactly what they are searching for and tend to have a higher conversion value. Google and other search engines even give you a list of suggested phrases when you start typing in the search bar to help you narrow your search. For instance, if a user types “2 bed 2 bath home for sale in” Google will pick up their geo-location and give the user different options like the state or city they live in. Planning your content around long tail keywords will make your site more relevant to these searches.
Instead of forcing keywords into your website’s SEO strategy, choose content that will allow the right keywords fit naturally into your content. This will make your site more helpful, user friendly, and feel more organic.
Adding links over to other websites, blogs, or news articles is a great way to help with ranking on searches. However, just as much as they can help you, they can weigh you down. When adding links to other sources, try adding trusted domains instead of low-quality links. Do a little research yourself to see where these particular sites or URLs land in search rankings.
You can also optimize the various photos, blogs, and pages on your website by associating a title with them. Adding titles to your pages and media is a great way to add quality keywords that can help with your SEO organically. Just make sure your headlines are relevant and describe the content.
Search engines may interpret users who arrive on your website only to leave quickly as a sign that your content may not be relevant compared to the keywords used to search. However, the problem may also be that your website is taking too long to load, the navigation isn’t clear, or some other user experience (UX) problem that can negatively impact your search ranking.
Adding features like chat to your site will increase your UX and encourage visitors to stay longer, thus raising your SEO ranking. You need to design your website with a mobile friendly mindset rather than creating elaborate desktop designs. Many online users are also becoming more aware of safety on the websites they visit, along with the type of information they are sharing with others. As a real estate agent, when you ask someone to fill in a lead form online, you are asking them to share personal information with you and risk the chance of anyone obtaining that information. Users will feel more secure sharing this information with websites that are secured through the use of Hypertext Transfer Protocol Secure (HTTPS). This will give users the confidence to interact with your website longer, improving UX value, bringing your overall SEO ranking higher.