Mobile Websites Built for Real Estate
The central core of any real estate website is quick and powerful IDX property searches. In addition to a prominent search bar, Homes.com Fusion websites have customizable Feature Searches that can highlight your area of expertise.
What Buyers Want
Large property photos and integrated neighborhood data are key features that today’s empowered buyers and sellers are looking for when they search for homes.
What You Need
Getting people to use your website is great, but you need simple lead capture with social media sign-in to convert website visitors into real estate clients.
Real Estate Websites from Homes.com
The features buyers and sellers are looking for and the social media sign in you need to capture accruate lead information.
Homes.com Customers With Websites
Search Engine Optimization
Having a great website is only half the battle. Making sure your future clients can find it online is the difference between simply having a real estate website and turning that website into a lead generating machine for your business. Search engine optimization is key to your real estate website success.
Find Out More About Beautiful, Mobile Websites Built for Real Estate
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Increasing Lead Capture On Your Real Estate Website
No one likes filling out lead forms, but everyone likes free things! Offering a trade is a great way to make a lead capture form a win-win for you and potential leads. Offer eBooks, guides, flyers, checklists, videos, and other resources that will help buyers get ready to buy, sellers get ready to sell, homeowners maintain their homes, and your community find places to go and things to do.
Once you have a library of free resources, you can even go outside your website to promote them to new clients. Running a Facebook ad or direct email campaign to send your targeted audience to a landing page on your website is a great way to capture their contact information before providing the download.
Another big lead capture opportunity comes from offering a personalized home search experience. When a buyer finds a great home on your website, offer them the opportunity to create a profile and save the homes and searches they’re interested in. Homes.com Fusion websites have this functionality built in through the MyHome Tracker.
For more tips and ideas to improve the lead generation on your website, check out our popular article: 8 Components of a Lead Generating Website.