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Everyone knows being seen as the neighborhood expert helps build credibility with leads and clients, but fewer people realize it also builds your reputation among other real estate professionals. This can be of great advantage to your business. When other agents see you as the expert, you get a free boost in name recognition, win more referrals and recommendations, and can attract more real estate agents to join your team.

Name Recognition

Having other agents know your name opens up opportunities for networking and exposure in the market. Your reputation as the local expert can boost your name recognition and help bring you into general discussions among both potential clients and your real estate peers. This can lead to more leads, opportunities to do guest appearances at talks, and invitations to networking opportunities where you can meet and talk with other big names in real estate. Increased name recognition also means your name is more likely to be considered when awards or lists of top agents are put together.

More Referrals

Success in real estate all comes down to being able to generate new business day after day, year after year. When other agents think of you as the best, most knowledgeable expert on anything, whether it’s the area in general or a specific niche, you become the obvious choice for referrals they can’t take or clients who need a different agent. Other professionals who work with home buyers and sellers (such as mortgage lenders or credit score coaches) will also, because of your increased name recognition, be more likely to refer their clients to you once they’re ready to work with an agent.

More Agents on Your Team

The more agents you have on your team, the more potential you have to increase your income. But you want to attract the best lead converters possible, and to do that, you have to be recognized as the best. A reputation as the local expert can help you achieve that status not only through your expansive knowledge of the area and local market, but because of the clients you attract. Even the best agents have trouble generating leads from time to time, so it helps them to tie themselves to a team that can generate a steady stream of leads.

There are many benefits to being the local expert, but you have to put in the work to become that. Learn how to position yourself as the go-to resource for buyers and sellers, how to connect with your community using video and social media, and how to drive traffic to your website with the Be the Local Expert eBook! Download it for free in the Homes.com eBook Library.