The nation’s housing market is on the rise and real estate professionals should be expecting an increase in local activity. Donna Southwell, CFO/COO of Better Homes and Gardens Real Estate, The Masiello Group, says that she turned to Homes.com because of the variety of solutions that allow her team to target and connect with more local consumers. Having 32 offices across the Northeast and employing over 600 agents, Southwell needed a partner that could help generate more leads and provide tools to capitalize on them.
Homes.com was recently named the “Clear front-runner in quality leads” when compared to other lead generation sources in the 2013 Online Performance Study from REAL Trends and Southwell’s team has already witnessed this first hand. “We have seen an increase in leads to our agents and also visits to our website,” says Southwell, who partnered with Homes.com in January 2013. “Currently, Homes.com is in the top 5 of referrals to our website.”
Southwell values Homes.com’s ability to send her agents more leads, but attributes a considerable amount of her agent’s success to their follow up procedures. “It isn’t just the incoming leads that are important. What is equally pressing, is how much the agents understand about quick response and lead incubation. So while you can employ these tools to drive leads and traffic, if your agents aren’t on top of their response time, valuable connections can slip through the cracks” says Southwell.
With that being said, Southwell states that Homes.com makes lead incubation simpler and less time consuming. “Once the agent’s accounts are set up, they can log in and really use the site for incubating leads themselves, marketing resources and more.”
Southwell closes by saying “Homes.com is a very robust site for my agents. With the feed pulling in all their listings they can do as little or as much as they want with the site, and still get the benefit of enhancing listings, profiles and many lead opportunities.”
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