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In addition to having the most impressive sweater collection ever, Mr. Rogers got a few other things right. He was nice to everyone, he taught kids valuable lessons, and he loved his neighborhood. The lesson that is most important for real estate agents is to know your neighborhood.

Mr. Rogers was friends with his postman and often took trips to various businesses and people’s homes in his neighborhood. Yes, I am aware that all of that was fairly easy because the “Neighborhood of Make-Believe” wasn’t the only place created specifically for the show. Still, we could take these ideas to heart. While the actual property is the main focus for buyers, sellers, and agents alike, the area that surrounds it plays a big role for the buyer and should for the agent. According to the 2009 NAR Survey of Home Buyers and Sellers, 64% of all home buyers listed quality of neighborhood as a major factor in home choice.

Speak with the previous owners about some of the benefits of the neighborhood that are beyond the obvious “close to good school,” “shopping nearby,” etc. Maybe that neighborhood has a really good holiday display every year or is a great place to watch fireworks on the 4th of July. Visitor centers are a good place to get information on attractions in the area as well as the history of the area. Most places will mail the information to you if you call and request, telling them you are a real estate agent. You could also get recommendations and other bits from neighbors in the area and past clients that may live there.

In addition to having more positive selling points to give to your buyer, you can also show that you know that neighborhood and take an interest in making real estate transactions happen. This will make the current sellers more likely to tell people they know about you and maybe return as customers when they need to sell that house. You can make neighborhoods your niche and with Featured Listings available on you can make sure people are aware that you know that neighborhood. Call (888) 510-8795 for more information on Featured Listings.