“You can’t manage what you don’t measure.” This is as true today in the social media world as it was years ago. Back in the day, collecting the data you needed to come up with effective measurements was difficult. It often involved a manual process and detailed surveys, which gave the companies that had the resources to collect this data a distinct advantage over the smaller competitors who did not.
With the rise of the digital age, getting measurements is no longer an issue. Companies of any size, and even individuals, can easily access an endless amount of data regarding potential customers. The problem now is one of too much data — and the key to finding an advantage over your competitors is in getting all of this information into simple and useful reports.
A central piece of the Homes.com Social program is the ongoing aggregation of social reports that are automatically generated and sent to subscribers. Here are a couple things that make these reports so simple and useful.
First, the reports are hosted online, making it easy to check them as often as you choose. The permanent link is sent to you when you sign up for Homes.com Social, and the data there is updated daily.
Secondly, the data from all your major networks is available in a single location. Stats for Facebook, Twitter, and Google+ are all there for you to see. You can quickly see the audience growth in each network and even a demographic breakdown of your audience.
Lastly, you can quickly see just what content is being looked at and engaged with most. This can help identify trends in your social networks for the type of content your audience likes the most. Click on the respective “Posts” tab for any of the networks, and you will see a chronological list of the posts that have been shared on your page. You can quickly see just what content is being looked at and engaged with most, and this can help identify trends in your social networks to determine the type of content your audience prefers. Click on the respective “Posts” tab for any of the networks and you will see a chronological list of the posts that have been shared on your page.
Take control of your social media presence and utilize the tools from Homes.com Social to start measuring your success.