Select Page
MENUMENU
  • Advertising
      • Agent and Broker Advertising

        Agent and Broker Advertising »

        Real estate agents and brokers, market your listings on Homes.com to reach buyers and sellers in your area.

      • Home Builders

        Home Builders »

        Capture leads and market your communities with native advertising options from Homes.com.

      • Property Managers

        Property Managers »

        Many of today’s renters are tomorrow’s buyers! Property managers, get your foot in the door now by helping them find their next rental with Homes.com.

      • Consumer Brands

        Consumer Brands »

        Moving takes more than a real estate agent and a mortgage professional; promote your business on Homes.com.

      • Mortgage

        Mortgage »

        Discover how Homes.com connects Mortgage professionals with more homebuyers.

  • Products
  • Blog
      • Lead Generation

        Lead Generation »

        Proven strategies from Homes.com to fill your real estate sales pipeline with future business.

      • Lead Management

        Lead Management »

        Systems and tools from Homes.com that can help you convert your contacts into closed sales.

      • Business Growth

        Business Growth »

        Everything you need to know to build a profitable real estate business from Homes.com.

  • Education
      • Live Events

        Live Events »

        Homes.com brings world-class training to your city or office with SecretsLive.com events as well as Local Lunch and Learn sessions.

      • Webinars

        Webinars »

        Homes.com free webinars provide thousands of real estate professionals tools to turn those leads into closed deals.

      • eBook Library

        eBook Library »

        Useful real estate business guides and consumer resources that you and your clients are sure to love.

  • About
      • Customer Stories

        Customer Stories »

        Hear directly from customers who have found real estate success with Homes.com.

      • About Us

        About Us »

        The history and philosophy of Homes.com, one of the top 5 real estate websites.

Lead Generation

Some real estate pros have been reluctant to try social media because of the massive hype, trendy names, and unfamiliar practices. Others have found a competitive advantage and new ways to connect by diving into Twitter and Facebook and LinkedIn, Flickr and YouTube. Despite market doldrums, social media in real estate is growing at a furious pace. Many real estate professionals missed the inflection point where Internet marketing surpassed traditional channels in value and effectiveness. While some agents continue to question its value, real estate rock stars already use social media to:

  • Generate local exposure and word-of-mouth
  • Increase Web site and blog traffic
  • Build their contact lists and new business partnerships
  • Answer expertise requests
  • Connect with clients and qualified prospects

The traffic that social media drives to real estate Web sites is currently about 3 percent of the total audience. But given its explosive growth, real estate pros can ignore social media’s potential at their own peril. A quick look at the numbers shows that social media is changing the way millions of people-including your target audience-communicate:

  • Facebook claims more than 250 million users; 30 million access the site through mobile devices
  • Twitter has 30 million users and its year-over-year growth is over 1,000%
  • Google and other search engines are weighting social media more heavily in search results
  • Real estate traffic from social networks like Facebook, YouTube and MySpace is booming

If you make a living in the real estate industry, you not only have to be ready for technology changes within the industry, but from outside. If your target audience embraces mobile technology and social media, you must master those channels as well. Get used to it. The number of marketing options will only increase in the future.

Many agents and brokers are excited about exploring social media and mobile marketing, but not sure what can be expected in terms of ROI. The good news is that new and old school technologies can be measured.

To read more on how social media can increase your real estate business download our FREE ebook.