Showcasing your listing before an open house is important because it can help potential buyers determine if they should visit the home or not. Buyers usually look at photos, videos, and may even take a virtual tour of the home to see if it is something that they may be interested in.
Making a video is a huge task, but can prove useful in your success selling the home. Creating your video is not as simple as just filming it and posting it. You want the home to look its best before sharing it through your social channels. By following some of the tips below, you can make a great video that will help your business in a huge way.
Before Making Your Video
Before filming, you have to think about a couple of details. Start with how much you can afford and how much time you can allocate to the creation of this video. Make sure you set a budget that will accommodate costs for decorations, equipment, and assistance for the filming location.
After you set a budget, create an outline with all of the details for your video. Include details such as a theme, what rooms you will use, and if there will be a voice overlay for your video. You don’t have to use every room in the home and you don’t have to decorate every inch in the home. Sometimes, less is more. Also, the cleaner the home is, the more appealing it will be.
Live Videos vs. Edited Videos
The next step os to decide if you would like an impromptu video or a planned video. To make it simple, an impromptu video is one that is live and is shared via your social channels and an edited video is one that will be filmed, edited, and then shared.
When you make a video that is impromptu, you will be live to all of your social followers. Using Facebook Live or Instagram Live, you will be able to actively walk through the home while your followers watch. This kind of video is great for building engagement with your social media friends. Not only does it highlight the listing but puts you on center stage talking directly to potential buyers and sellers. Also, a video that is impromptu will be shot with an in-hand device such a mobile phone. You can have a video that will face the home, or could even be in selfie mode where you could show the home to your audience and speak to them as you go along.
If you opt for a video that will be filmed and edited, use this time wisely because editing can take a long time. This type of video really focuses on the features of the home and is great to use on your website to appeal to serious buyers who want as much detail about the home as possible.
Some Do’s and Don’ts
Here are some do’s and don’ts for when you create your video.
- Do invest in good equipment that you can use for your video.
- Don’t skip writing the outline of your video. If you want your video to be successful, you cannot skip the planning stage.
- Do film the home during the day when the home is well lit.
- Do film with the light behind the camera so the light does not interfere with the shot.
- Do tell a story. It is not just about beautiful features, but the lifestyle they will enjoy in this great home.
- Don’t shoot in every room of the home. If there are rooms that are not as appealing, skip the room and focus on the important parts of the home.
Hopefully after reading these tips, creating your video will help your listing be as successful as possible. If you feel that you could use some assistance with advertising your listing, let us give you some help with Homes.com Advertising.