With all of the uncertainty in the real estate industry due to the COVID-19 outbreak, Leigh Brown came to our Secrets of Top Selling Agents Facebook Group to discuss some ways to rebrand yourself as a real estate agent during this time.
There are many agents who are having difficulties figuring out what information they should be sharing with their clients or how to move their business forward while being sensitive to the current situation. During this time, agents have to have open and honest communication with their clients.
Remember How You Want to Be Known
During this uncertain time, you might be trying to get as much business as you can. There is a right way to get business, and there is a wrong way to get business. Brown shares that if you are trying to swipe clients from agents who cannot work during this time, you most likely will be remembered for that.
On the flip side, if you are the agent who is checking in on your clients and prospects and letting them know that you are there for them until after all of this passes, you are on the right track to build a positive relationship with someone who is unsure of what exactly they want to do. You are not here to be the best real estate agents out there, but you are here to be a helpful guide for your clients and prospects.
Keeping this in mind, when you are working with clients who are unsure or even pull out of a potential sale or purchase, be that guide for them. -Help your clients, be sensitive, and understand that this is an unsure time for them so that when this passes, you will be there to help them figure out their next steps.
Be the Problem Solver
Your clients are most likely nervous about buying a home, selling a home, or even managing their mortgage during this time. You need to be the person your clients rely on. You have to have honest conversations with them so that they are aware of how to handle certain situations properly during this time.
“Now is the time that will make or break your career.” Brown shared with viewers that this is the time that you have to stand above everything going on to be honest with your clients about the state of the market. You might not have all of the resources at your fingertips, but you can work to get them from someone who knows.
Remember, this is your time to shine and show that you will work with your clients to solve any problems they face. Professional problems solvers are not only working to solve their own problems, but those their clients are facing as well. Focus on working with your current clients rather than clients who may or may not come up in the future.
Social Media Guidelines
Of course, as an agent you may want to focus on using social media to market yourself and your business and keep your business running. Brown suggests putting a pause on that current mindset and adjusting your social media content to be more sensitive to current events.
Twenty to one is the perfect ratio for social media content. For every twenty non-real estate posts, share one real estate-related post. When sharing content, keep your posts organic and engaging with content that provides resources and assistance to your followers on your social accounts. Remember, you want to be the agent who is helping, not trying to create business by being pushy. As for your real estate content, Brown recommends posting positive news and content that helps your audience.
Education and Knowing Your Resources
Brown also mentions that you should take time to build on your past experience by taking advantage of current educational opportunities. Earn some designations that will help you distinguish yourself once all of this has passed. There are plenty of designations that you can get from the National Associations of Realtors® website.
And finally, know your resources. There are resources out there to help you during this time. Brown mentions resources such as the realtorparty.realtor advocacy site and the financialwellness.realtor site which can help you with financial wellness through this difficult time.