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Nothing can make an impact and help grow your business like fresh, unique, local content. However, it can be hard to come up with new content ideas each month. Instead of spending hours trying to come up with new topics for your social channels and blog, check back each month for a list of ideas you can expand upon. Find July’s topics below to get started!

*Tip: Don’t spread yourself too thin. It’s better to use two or three social sites really well than nine or ten poorly.

Download a printable version of these topics here!

Holidays and Occasions

Some of the many month-long observances happening in July include Anti-Boredom Month, Hot Dog Month, Ice Cream Month, and Picnic Month. Here are some other things happening this July and some content ideas you can create around them.

  • Independence Day – July 4th
    • Backyard BBQ guide
    • Firework safety tips or local firework displays
    • Choosing a watermelon tips
  • Workaholic Day – July 5th
    • Lunch venues with quick service
    • Ask your followers what the best part of their job is
    • Signs you might be a workaholic list
  • Friday the 13th – July 13th
    • Poll to find what omens your followers consider the most unlucky
    • Share a photo of your good luck item(s)
    • Highlight a black cat up for adoption at the local shelter
    • Is your home haunted?
  • International Friendship Day – July 30th
    • Encourage your audience to reconnect with old friends
    • Picture of you and another agent at your firm
    • Host a social or get together

General Topics

Holiday content is great, but be sure to mix in plenty of general-interest topics to keep your content well rounded and to appeal to anyone in your audience who isn’t actively engaged in real estate at the moment.

  • Activities for local retirees
  • Smart home systems
  • How to install a doorbell
  • List of places offering birthday freebies
  • DIY mosquito treatment
  • Your thoughts on a summer blockbuster
  • Emergency preparedness checklist
  • Businesses with “lock-in” events for kids

Real Estate

Real estate topics shouldn’t be your entire content strategy, but they do play an important part in your blog and social networks. Some topics that may appeal to your audience include:

  • Common pre-close roadblocks
  • The affordability of buying over renting
  • Home buyer checklist
  • Buying a house with a HOA pros and cons
  • Millennial housing stats
  • DIY summer staging tips

We hope some of these ideas help you reach your content-creation and social media goals. If you need more help or just don’t have the time to build your online presence, check out Homes.com Social Fuel to help you connect with buyers and sellers.