Some real estate agents don’t really put much thought into their domain names. They just slap their own name or broker name into their browser window and call it a day. But did you know that your domain name could be hurting your business or your search engine optimization? Below is a list of things to keep in mind when choosing a domain name.
- Your name and then some. Since domains are pretty cheap these days, go ahead and reserve YourName.com. You can have that website redirect to your blog or your real estate business website if you’d like, since existing clients will be able to find you that way. But your prospects are more likely to find you by searching for terms concerning the area in which they’d like to live, so making your domain name something they’d be searching for will help tremendously (“Tallahassee Homes” or “San Diego Real Estate,” for example.)
- Live and local. We must reiterate the importance of keeping your real estate website local, just like your business is. By having your city name in your domain, it is more likely to be found by home buyers in your area that might not otherwise meet you. That also helps your domain describe exactly what your website is about. The more descriptive you are, the better.
- Short and sweet. When deciding on a domain name, less is more. The longer the domain name, the more likely your clients are to either forget it or misspell it. Obviously, however, you can forgo this rule if, the name of the town you live in is really long. Otherwise, shorten it up.
- The spelling test. If you have to spell your domain name three times or more on the phone to someone, chances are it’s too complicated to spell.
- Double letters are a no-no. If you really want your domain to be, www.indianriverrealestateexperts.com, the double letter effect you get can be confusing to your visitors. Try to avoid this to manage confusion.
- To dash or not to dash? While putting hyphens in your domain name may have a slight advantage concerning search engine optimization, they’re more difficult for users to remember and navigate. Again, since domains are so relatively inexpensive, you could purchase both domains so that you can get the benefit of both the SEO and helping your clients.
- Dot com reigns supreme. As much as we’d love to say that dot-biz and dot-net are equals to dot-com, that would be a dirty, rotten lie. There is evidently a shortage of dot-com names, so jump on yours quick.
If your domain name needs a makeover, don’t hesitate to contact us at 1-866-675-1058 or firstname.lastname@example.org.