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Have you been hesitant about making your real estate video debut? Well in case you’ve missed out on the recent social buzz, the most popular photo sharing application, Instagram, now gives its users the ability to record and share short videos up to 15 seconds long!

The already notorious photo sharing application now makes it easier for real estate professionals to produce their very own video masterpieces! Take advantage of this new option to showcase a brief snippet of a property’s featured amenities to promote an open house or a video of a local community to broaden your exposure and strengthen your brand with the same simplicity that comes with sharing photos on Instagram.

Prior to the release of this new feature, attention was beginning to fade from Instagram because of the up-and-coming social video application Vine. This is why Instagram decided to take their 100 million+ active monthly users and make a splash in the emerging social video world. Although this news may be tragic for its competitors, real estate professionals should realize the opportunity to reach even more clients and prospects!

Even real estate professionals with no experience, can turn up to 15 seconds of content into a compelling real estate video.  They even rolled out ten new filters that were named by Instagram staffers including their dogs Stinson and Moon, a favorite cocktail, VesperDogpatch, an area in San Francisco and Skyline, one of founder Kevin Systrom’s favorite drives that runs along the ridge of the Santa Cruz Mountains. To improve the filming experience, Instagram has introduced their stabilization feature that reduces any unwanted shakiness. Further, users can even re-shoot any unwanted sections so it’s even easier to create a perfect video every time.

Consumers are demanding more video content. So whether you are an expert video producer or have yet to make one, real estate professionals everywhere should pick up their smartphone or tablet and start recording . Let us know how your experience was using this new feature and share your video with us on Facebook. Also be sure to check out the other video marketing advice that has to offer.