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Millennials are finally becoming optimistic about achieving the good ol’ fashioned American dream of homeownership. As the nation’s job market continues to show signs of improvement, more and more of these young adults (born between the years of 1980 and 2000) have the financial stability and growing desire to purchase their own home. In fact, a recent Google study found that millennials are twice as likely to purchase a home in the next year than any other generation.

Since these soon-to-be homebuyers are finally impacting the real estate market, it has never been more important to understand how they conduct a home search and what they are doing to connect with you. For example, did you know that millennials are more concerned about aspects such as the neighborhood, school districts and tech-ready homes compared to other buyers? Or that millennial real estate mobile usage increased by more than 81% from May 2013 to July 2014?

Understanding these trends will allow you to better position yourself to take full advantage of these new opportunities to grow your business. has created the “Millennials’ Journey to Homeownership” infographic to give you a better understanding of these up-and-coming clients, while also highlighting the trends that you should be paying attention to in the near future. Millennials Real Estate Infographic

Looking for even more ways to connect with home buyers and sellers? Check out the Rise to the Top: Be the Local Expert eBook! Here you will find local marketing tactics like creative content ideas, video tactics, and social media best practices that will connect you with millennials and all home buyers or sellers alike.