Millennials are a force to be reckoned with, and considering the vast buying power they bring to the table, you may be wondering how you can capitalize on this tech-savvy generation. The good news is that 92 percent of millennials purchased their home with the help of a real estate agent—a greater proportion than the overall 88 percent of buyers who used a real estate agent—making it safe to say that real estate agents will retain an indispensable position in the industry. That said, knowing who the largest group of buyers for the last three years running are will help you shape your business to better meet the needs and expectations of this very important pool of buyers.
The first step in helping millennial buyers is making sure they can find you. Homes.com can connect you with quality leads in your area by helping you target consumers in the initial stages of their home search. Don’t let any more millennial home buyers fall into the hands of your competitors. Start connecting with them today!