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Homes.com wanted to know what has turned you into a local expert, so we polled consumers and real estate professionals (like yourself) to discover how you are connecting and to identify any current marketing trends. What social media sites should you be actively using? Have you utilized local ads? The Homes.com Real Estate Trends Survey illustrates what consumers rely on most when conducting their home search and where you are investing your time and marketing dollars to promote your business.

We found that consumers mainly use national real estate sites and rely heavily on word of mouth when searching for a real estate pro. What does this mean for you? Try creating a free profile with Homes.com to utilize tools like Social Impact to manage your online reviews, Local Ads to gain higher listing visibility in your local area, and Buyer connect to target potential clients searching for homes in your zip code. Also be sure to share all of your client testimonials and endorsements throughout your social pages and personal websites to start getting more people talking about you!

How are you contacting clients and prospects? According to the survey, a whopping 73% of potential homebuyers prefer to be contacted by email. Stop wasting time on the forms of communications that never receive a response and start implementing more drip email campaigns to ensure that consumers are getting your message. To better understand the current conditions and future outlook of the housing market, we also asked the perceptions of your local market. Overall, both consumers and real estate professionals have recognized improvements and expect them to continue.

For providing us with your professional insight, Homes.com offered one lucky participant the chance to walk away $500 richer! We would like to thank everyone who participated in making this survey such a success. Furthermore, congratulations to Susan Ligmanowski from Huntley, IL for being randomly selected as the winner of a $500 Homes.com gift card

For providing us with your professional insight, Homes.com offered one lucky participant the chance to walk away $500 richer! We would like to thank everyone who participated in making this survey such a success. Furthermore, congratulations to Susan Ligmanowski from Huntley, IL for being randomly selected as the winner of a $500 Homes.com gift card

We hope that this data will help identify what you should be doing to better promote your business and to better connect with your clients and prospects. Let us know on Facebook if you have found any other marketing or advertising tactics to be effectiveCheck out the Homes.com Real Estate Marketing Trends Infographic to see everything that we discovered!