There are roughly 5.5 million homes sold in the United States each year. That’s about 11 million transaction side (buyer and seller). That means there are 11 million opportunities to be the agent on a residential sale each year. There are also roughly one million active real estate agents. So if leads were divided evenly, everyone would get eleven transactions per year, but that’s not how real estate works.
Real estate is a spoils-to-the-victor business where it’s up to each agent to nab as many leads as they can. That’s where the successful agents set themselves apart: lead generation. You need at least three or four active lead sources to make a successful real estate business. If you’re still relying on referrals alone or could use some ideas on where to find more leads, here are twelve tried and true lead sources that you can work and convert.
For more information on developing these twelve lead generations sources, click here. If you’d like to learn more about Homes.com advertising and marketing programs, visit us at Marketing.Homes.com or click here.