YouTube ads are a powerful, largely untapped source of business in the real estate industry. If you’re ready to step into video advertising, check out our article on making a YouTube video. Once your video is ready, make sure your ad has the best chance to engage with potential clients and build your business. Maximize your video’s reach by following the steps below.
Create a Budget
Before you can create your video, set a budget; one that you feel will be best for you. Be sure you can afford the amount so that you will not be overwhelmed with the costs of your YouTube ad.
YouTube suggests starting with $10 per day. This can be adjusted based on your budget. The more you spend, the more your video will be viewed. You will only pay for your ad when someone clicks the link in your ad or if someone watches the video for at least 30 seconds.
You will only receive as many clicks or views as your budget will allow. For instance, if you remain at the $10 per day budget, your ad will be shared until that $10 is used for the day. Once it is used, your ad will not be shared until the following day and the cycle restarts. That being said, the more you can afford, the more exposure you will receive.
Set Your Target Audience
After you set your budget, consider the audience you are trying to target. Typically, a viewer will spend 5 or 6 seconds deciding if an ad is worth paying attention to or not. Therefore, the first few seconds of your ad are especially crucial. Make them interesting and relevant to the demographic you’re hoping to reach.
Are you trying to target millennials looking to make their first purchase or is your ad meant to appeal to a family looking to purchase a bigger home? Whatever the case may be, appealing to a specific audience will help you engage and ensure your ad is used to its full potential.
To start, take a look at your current client base. For example, if you tend to have millennial clients, then you could show a modern home with features millennials look for in a home. Millennials tend to prefer homes that are more modern and energy-efficient. Using a home like this in your ad shows what you could find for your clients. When targeting an older generation, using a home with a traditional feel for your video may be more successful.
Hopefully these tips will help you create a YouTube ad and win more exposure for your business. When advertising, you should use every resource at your disposal. Let us help you with your advertising with Homes.com Advertising.