“It’s not about creating content, it’s about improving your business through content.” This is what Jay Baer, marketing keynote speaker and best-selling author, says his philosophy is on content marketing, and it’s something that real estate professionals need to think about when creating a marketing strategy. Great content comes into play because it’s your way of staying top-of-mind until the next time clients need your real estate expertise. During that time, you need to keep up with what is sparking the interests of your networks and use it to stay relevant.
A big part of staying top of mind is consistently sharing local content, because it’s what matters most to your community. Whether it’s a restaurant review, community event or even just a quick news story about a local high school athlete, people love local. Stay up to date on everything going on in your area by taking some time out of your day to see what people are talking about; it will help position you as a reliable source for information.
Once you have decided what content will be most interesting to your followers, it’s time to think about how you will present it. Remember that it’s important to make your content attractive enough that your followers will want to interact with it, so stay away from using stale posts with just text. Instead, master the art of content by creatively using beautiful pictures and video because it does a much better job of capturing their attention.
Here are some creative content ideas that are sure to be a hit with your clients and prospects!
Client Testimonials Are Gold: Word of mouth is the leading way in which consumers are selecting a real estate professional, so having a client share how great of an experience they had with you can go a long way. Think about it: if you wanted to buy or sell a home and a neighbor, family or friend recommends a real estate professional, wouldn’t you consider contacting them?
Recommend Other Businesses: If you support other local businesses, odds are that they will return the favor by recommending you to a potential client in the future. For example, if you have a relationship with the owner of a great local restaurant, recommend it to clients that are new to the area and that are looking for a good place to take their family for bite to eat. This will also help show clients that you are the local expert. Remember, it’s all about who you know!
Inspiration for Their Home: You’ve already helped them find a place to live, now it’s time to help them improve it! Share informative articles or do-it-yourself videos that they can use to make their house feel even more like a home. It could be something as simple as painting a wall or instructions on how to build a backyard fire pit – use the Homes.com idea Gallery to find even more easy projects!
Keep Them Entertained: Make your area shine by sharing local events like concerts, community get-togethers or the schedule of a local sports team. You could even share entertainment ideas like those from the Ultimate Summer Staycation Guide, which provides awesome ways to beat the heat and have fun at home without the hefty price tag of a regular vacation. This is a great way to stay top of mind because they know just where to come for resources like this down the road.
Be Their Source for Everything Real Estate: You’re the local expert, so it’s important that you keep your community current on what’s happening in the housing market. Presenting this data in a way that your clients and prospects will understand. Who knows, maybe there’s a potential client on the fence about moving to a bigger house and your update might just be the thing they need to list their current home.
Looking for even more ways to win over your local market? Download the FREE Homes.com and For Rent Media Solutions’ “Rise to the Top: Be the Local Expert” eBook for great content tips, social strategies and mobile marketing tactics that will connect you with even more local clients and prospects!