Select Page
MENUMENU
  • Advertising
      • Agent and Broker Advertising

        Agent and Broker Advertising »

        Real estate agents and brokers, market your listings on Homes.com to reach buyers and sellers in your area.

      • Home Builders

        Home Builders »

        Capture leads and market your communities with native advertising options from Homes.com.

      • Property Managers

        Property Managers »

        Many of today’s renters are tomorrow’s buyers! Property managers, get your foot in the door now by helping them find their next rental with Homes.com.

      • Consumer Brands

        Consumer Brands »

        Moving takes more than a real estate agent and a mortgage professional; promote your business on Homes.com.

      • Mortgage

        Mortgage »

        Discover how Homes.com connects Mortgage professionals with more homebuyers.

  • Products
  • Blog
      • Lead Generation

        Lead Generation »

        Proven strategies from Homes.com to fill your real estate sales pipeline with future business.

      • Lead Management

        Lead Management »

        Systems and tools from Homes.com that can help you convert your contacts into closed sales.

      • Business Growth

        Business Growth »

        Everything you need to know to build a profitable real estate business from Homes.com.

  • Education
      • Live Events

        Live Events »

        Homes.com brings world-class training to your city or office with SecretsLive.com events as well as Local Lunch and Learn sessions.

      • Webinars

        Webinars »

        Homes.com free webinars provide thousands of real estate professionals tools to turn those leads into closed deals.

      • eBook Library

        eBook Library »

        Useful real estate business guides and consumer resources that you and your clients are sure to love.

  • About
      • Customer Stories

        Customer Stories »

        Hear directly from customers who have found real estate success with Homes.com.

      • About Us

        About Us »

        The history and philosophy of Homes.com, one of the top 5 real estate websites.

Time passes and you change: your clothing style evolves, you change your hair, and you grow older. Still, when someone bumps into you around town, they should recognize you from your photo. That means keeping your photo up to date. Your agent profile photo represents you online, in flyers, in ads, on business cards, and in many other places. It helps build and maintain your brand, creates a first impression, and is one of the first steps to building client relationships. However, changing your photo means running the risk of losing presence you’ve built on your current image if people don’t recognize you as the same agent.
That’s why you should think ahead and plan the details of your photo to make sure it reflects the tone of your business and makes a memorable statement. Could you duplicate your look by wearing the same tie, necklace, earrings, scarf, or other accent piece? How about by carrying over a pose from one photo to the next? That way, whenever you have to update your photo, you have a go-to tie-in that builds your brand.
There are several ways you can reinforce your brand and carry it over from photo to photo, but you don’t need to use all of them. Using one or two methods should be enough to keep your branding consistent, especially if you use the same options every year. In that case, your method itself becomes part of your brand. Here are some options:
Duplicate your look: Choose a timeless look or outfit that you can wear in each new iteration of your photo. If you do decide to replace your photo outfit, try sticking with the same style or the same colors as you wore in your most recent photo.
Strike a pose: How you pose can be a good way to tie your photos together. Pick a pose and stick with it. It doesn’t really matter whether you’re crossing your arms or giving a thumbs-up so long as the pose is consistent and reflects the tone you want your brand to create.
Choose your location: Take your photo in the same place or with the same backdrop to lend a familiar element to your photo across updates. If you use a backdrop, make sure it’s something unique rather than a standard, solid-color backdrop.
Make a statement: There are fun, non-traditional approaches you can take to make your photo uniquely yours as well. Some agents incorporate a gimmick, like dressing in a costume. Others use strange or unusual props to brand themselves.
However you tie your photos together, there are some standard criteria to look for in your agent photo. Make sure you choose an image that is crisp and clear, taken within the last year, and professionally done. Don’t think it’s a big deal if potential clients don’t recognize you? Then you need help building your online presence. Let us help! We have programs to suit every agent’s needs from our free online profiles to social media and ad management. Find out how Homes.com can help grow your business today!