• Real Estate Agent Advertising | Homes.com

        Real Estate Agent Advertising | Homes.com »

        Real estate agents and brokers, market your listings on Homes.com to reach buyers and sellers in your area.

      • Home Builders

        Home Builders »

        Capture leads and market your communities with native advertising options from Homes.com.

      • Property Managers

        Property Managers »

        Many of today’s renters are tomorrow’s buyers! Property managers, get your foot in the door now by helping them find their next rental with Homes.com.

      • Consumer Brands

        Consumer Brands »

        Moving takes more than a real estate agent and a mortgage professional; promote your business on Homes.com.

      • Mortgage

        Mortgage »

        Connecting Mortgage Professionals with more homebuyers.

      • Lead Generation

        Lead Generation »

        Proven strategies from Homes.com to fill your real estate sales pipeline with future business.

      • Lead Management

        Lead Management »

        Systems and tools from Homes.com that can help you convert your contacts into closed sales.

      • Business Growth

        Business Growth »

        Everything you need to know to build a profitable real estate business from Homes.com.

      • Live Events

        Live Events »

        Homes.com brings world-class training to your city or office with SecretsLive.com events as well as Local Lunch and Learn sessions.

      • Webinars

        Webinars »

        Homes.com free webinars provide thousands of real estate professionals tools to turn those leads into closed deals.

      • eBook Library

        eBook Library »

        Useful real estate business guides and consumer resources that you and your clients are sure to love.

      • Reviews

        Reviews »

        What agents are saying about Homes.com leads, products, and service.

      • About Us

        About Us »

        The history and philosophy of Homes.com, one of the top 5 real estate websites.

Trying to keep up with the latest trends in social media can be a difficult, but vital part of your job as a real estate agent. Recently, Facebook announced some changes for how their content would be prioritized and shared, favoring the content and building engagement in groups. 

Facebook Groups can be fun, but you have to get members in the group and get the content rolling in. y Now is the time to tackle Facebook Groups and being to incorporate them into your strategy as a real estate agent. 

Why Facebook Groups?

With the changes that were announced by Facebook, Groups will now be featured more prominently on users’ newsfeed. This means that the content from users’ groups will be prioritized over content from regular pages they follow. As an agent, creating groups that focus on your local area can help you interact with your Facebook followers and establish yourself as the local expert for real estate. 

What is a Facebook Group?

A Facebook Group is just what its name implies: a group that is found on Facebook. In a Facebook Group, you can create content that is geared towards a specific audience. Depending on your goals, that audience could be a group of local residents, fellow real estate agents, or DIY enthusiasts. There are endless possibilities for what you can do in your Facebook Group. 

What Kind of Group to Create

There are many different reasons to create a Facebook Group. Before you begin, try to think about what your goal is so that you can target the audience you are trying to include in the Group. To start, we have some suggestions of groups that you can create. 

Specific Neighborhoods: A group focused on a neighborhood could be a great place for you to start. As mentioned before, think about the audience that you wish to target. Invite past clients who live in the neighborhood to join the group and have them share that group with their neighbors. Then, get the conversation started by asking members to recommend their favorite spots around town. 

Buy, Sell, Trade: You can also make a group that is targeted to buying, selling, or trading goods, otherwise known as a BST Group. A group like this can help create a sense of community, especially if members regularly engage in the group. You also have an opportunity for group members to organize a group or neighborhood sale. 

There are numerous ways for you to bolster engagement and exposure when creating a Facebook Group. Even though Facebook is still a great way for you to reach new clients, we understand that it can take a lot of time and nurturing to create groups with a targeted base of members. Social media can be a difficult part of your real estate business to manage, but Homes.com can help with that! We have a team of social media experts that can help you find and engage with your audience. Learn more about Homes.com Social Fuel at Marketing.Homes.com.