Trying to keep up with the latest trends in social media can be a difficult, but vital part of your job as a real estate agent. Recently, Facebook announced some changes for how their content would be prioritized and shared, favoring the content and building engagement in groups. 

Facebook Groups can be fun, but you have to get members in the group and get the content rolling in. Now is the time to tackle Facebook Groups and begin to incorporate them into your strategy as a real estate agent. 

Why Facebook Groups?

With the changes that were announced by Facebook, Groups will now be featured more prominently on users’ newsfeed. This means that the content from users’ groups will be prioritized over content from regular pages they follow. As an agent, creating groups that focus on your local area can help you interact with your Facebook followers and establish yourself as the local expert for real estate. 

What is a Facebook Group?

A Facebook Group is just what its name implies: a group that is found on Facebook. In a Facebook Group, you can create content that is geared towards a specific audience. Depending on your goals, that audience could be a group of local residents, fellow real estate agents, or DIY enthusiasts. There are endless possibilities for what you can do in your Facebook Group. 

What Kind of Group to Create

There are many different reasons to create a Facebook Group. Before you begin, try to think about what your goal is so that you can target the audience you are trying to include in the Group. To start, we have some suggestions of groups that you can create. 

Specific Neighborhoods: A group focused on a neighborhood could be a great place for you to start. As mentioned before, think about the audience that you wish to target. Invite past clients who live in the neighborhood to join the group and have them share that group with their neighbors. Then, get the conversation started by asking members to recommend their favorite spots around town. 

Buy, Sell, Trade: You can also make a group that is targeted to buying, selling, or trading goods, otherwise known as a BST Group. A group like this can help create a sense of community, especially if members regularly engage in the group. You also have an opportunity for group members to organize a group or neighborhood sale. 

There are numerous ways for you to bolster engagement and exposure when creating a Facebook Group. Even though Facebook is still a great way for you to reach new clients, we understand that it can take a lot of time and nurturing to create groups with a targeted base of members. Social media can be a difficult part of your real estate business to manage, but can help with that! We have a team of social media experts that can help you find and engage with your audience. Learn more about Social Fuel at