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As a real estate professional, a big part of your job is staying on top of everything going on in the local community. This is especially important when working with clients and prospects that are new to the area, as it helps them decide whether it’s the right place to call home. Furthermore, sharing local content with those who already live in the community is a great way to stay top of mind and get more people talking about your business.

The key to sharing valuable content in your community is to think local. Find out what people are talking about around town and start conversations about things that matter most to them. This will increase your stake in the community by showing that you are concerned with more than just buying and selling homes.

Social media is a great way to stay on top what your community is talking about because it’s where a lot of today’s conversations are starting. Your neighbors, friends and local influencers will all be voicing their thoughts and concerns here. Once you’ve identified what people want in the community, try to find a way to provide it.

You can grow your presence here even more by posting about local news, events and favorite local spots. Also, don’t forget to interact with their posts because it will show that you are interested in what they have to say. Once you’ve established a relationship with them outside of dealing with real estate, it’s more likely that they will turn to you when the time comes to buy or sell a home. Local buyers and sellers want to get the best possible deal on their home. Unfortunately, they may have trouble deciding on a competitive listing price or offer because they are unaware of current market conditions.

This uncertainty can make buying and selling a home quite stressful at times, so it’s always a good idea to keep your clients and prospects in the loop. Not only will this demonstrate your expertise, but it will make them feel more comfortable throughout the entire process. This is where the Local Market Index and Rebound Reports come in handy, as they provide insight into local sector housing trends across the country.

You’re the real estate professional, so understanding the data from these reports should be fairly simple. With that said, it can be quite a task to explain it to clients and prospects. To reaffirm why you are the local expert and to help home buyers and sellers better understand what’s going on in their market, has created the “Local Market Index How-To Guide“! This guide explains the significance of the data in these reports and what it means for your market. Furthermore, it provides examples of how you can translate the data into terms that your clients and prospects will easily understand.

The combination of keeping people informed with local content and sharing valuable information about the local housing market will surely help position you as the local expert in your community!