In the last Pinterest article, we helped you decide if this visually pleasing social network is right for your business. Since it’s one of the fastest growing and most visited sites on the Internet, you’ve probably realized that it can help with audience engagement. In fact, Pinterest is retaining and engaging with users as much as two to three times more efficiently than Twitter was at a similar time in history (Hubspot).
“Pinning” images is the key to success with Pinterest; if you are not pinning interesting content, then it’s unlikely you will ever benefit from using this social network. This doesn’t mean to pin everything you see – it’s important to create boards that people will want to follow by including content that appeals to them. A good place to start building your Pinterest legacy is by creating boards that are of similar interests, such as recipes, crafts, home décor, gardening, and others that might spark the interest of homebuyers and sellers. They know you’re the local expert, so provide them with everything they need to make the most out of their home. Keep in mind that every social network discourages self-promotion, so be sure that the majority of content that you share is not just from your own website.
Once you’ve created a library of awesome boards, it’s time to start connecting with other users to show off everything that your page has to offer. One of the easiest ways to do this is by adding a “pin it” button next to your social icons on your website, emails, newsletters, other social accounts, or personal blog. Seventy percent of all clicks on Pinterest happen in the first 48 hours of it being posted (Hubspot), so this “pin it” button will allow your followers to easily share your content with their own networks. But don’t just rely on other users pinning your images – continued engagement is essential and you must make a habit of “pinning” other users’ content for this social platform to truly be successful.
There are a number of ways to drive traffic and engagement with your audience in addition to “pinning” and “repinning” content. If someone shares a pin from one of your boards and then posts a comment or question about it, be sure that you respond in a timely manner. Another great strategy is to create contests like Homes.com has in the past. The “Pin It If You Love It” contest asked participants to search Homes.com and pin at least 10 photos of homes that they love. This contest not only drove huge amounts of traffic back to Homes.com, but it also helped the brand gain a lot more followers.
For more help getting acquainted with this social network, download the free Pinterest for Business guideon how to succeed with Pinterest!