You can never have too many lead generation sources, and your Homes.com account comes with a variety of ways you can generate and convert extra leads. Check out this list of 8 free, quick, and easy ways you can leverage your Homes.com account to generate more leads for your business.
As one of the top listing portals in the United States, Homes.com’s agent directory is a crucial marketing tool for real estate agents. Simply login to access your existing account. From there, add your photo and update your profile to help buyers and sellers get to know you and feel confident reaching out to you with their business. You can update your contact info, bio, social links, coverage areas, and office info through your dashboard’s profile.
In your profile section, you can expand your business’s reach by choosing up to five coverage areas. These are the cities you do business in (or would like to expand into) and will determine which agent directories you will show up in on Homes.com. While free coverage areas are limited to a max of five cities, you can purchase Local Connect and City Sponsor ads wherever you hope to attract business.
Leads & Contacts
The Leads & Contacts section of your dashboard is packed with tools to help you convert your contacts into clients. Get started with this free CRM by importing your leads via csv file or setup automatic lead imports from other lead services. Once you’ve consolidated your leads, make use of the free Buyer Profile tool to jot down important notes and facts about your contacts and their housing needs, transaction timeline and more. This will ensure you’ll know who you’re talking to and what they need when leads who are further down the funnel or who you worked with years ago come get ready for a new real estate transaction with you.
Showcasing your current listings is an important part of finding new buyers and sellers. Make sure your listings are importing over to Homes.com in the Listing Manager of your dashboard. To add or remove an MLS from your listing sources, click the Listing Source Setup in your listing manager. If you would like to learn how to get preferred listing status on your listings, click here.
One of the best parts of having a Homes.com account is the email marketing center. Here you’ll find dozens of pre-made, editable drip email campaigns you can enroll your leads and contacts into. The Email Marketing center also includes a free monthly newsletter you can send out, bulk email tools you can use to contact many contacts at once, and an email library you can draw from for individual marketing messages to clients.
Looking for more ways to build your business through Homes.com? Check out our full range of products and advertising services here. We also sponsor the Secrets of Top Selling Agents brand which offers a free monthly webinar with one of real estate’s top trainers, coaches, or agents. Be sure to register for the next webinar for the latest marketing and sales strategies!