Growth outpaces competing real estate websites
NORFOLK, Va., August 14, 2007 – Homes.com (www.homes.com), a division of Dominion Enterprises, announced today its highest website traffic results in the company’s history. Based on comScore Media Metrix’s monthly analysis, Homes.com experienced significant growth in both website visits and unique visitors, showing an increase of 10% in unique visitors between June 2007 and July 2007.
According to internal tracking numbers, Homes.com’s total number of visits broke the 3 million mark for the first time in the company’s 11-year history. Another exciting milestone for the company’s long-term growth was a 40% increase in year-over-year unique visitors.
Homes.com attributes its growing success to a number of business initiatives, including redesigning the website and carving out a niche for itself in customer service. “We have always focused on being a trusted source for homebuyers and Realtors,” said Jamie Clymer, Homes.com vice president and general manager. “And we have dedicated our time and resources to creating an environment that serves homebuyers’ needs and produces quality leads for our agent clients.”
Stevan Cirkovic, Homes.com director of product development explains, “An integral part of the Homes.com redesign in April 2007 was to optimize the content to be more search engine friendly, to add more homebuying tools, and to make the site the number one destination for searching real estate listings. We are thrilled to see that this investment has paid off with increased numbers of homebuyers searching homes for sale.”
Based on reports from comScore, the 2007 total Internet audience for the real estate industry has grown 8%. Homes.com has outpaced this growth, showing a 10% increase in its Internet audience. Realtor.com and Zillow.com posted a 1% increase. Homegain.com has lost 4% of their audience since January.