Real estate portal now ranks #2 across all major search engines
NORFOLK, Va., Jan. 13, 2010— Homes.com, a division of Dominion Enterprises, announced today record-setting traffic and data results for 2009. In the face of the worst housing market in generations, Homes.com received nearly 700 million page views in 2009 and increased visitor traffic 36 percent over the previous year, setting all-time records in annual page views and traffic. Homes.com ranks #2 among all real estate Web sites for the search term “Homes for sale” across all major search engines according to Hitwise, and it ranks in the top 5 real estate search portal Web sites according to ComScore.
Powering this increase in traffic is a dramatic improvement to Homes.com listing searches, reducing the average search time in half, providing homebuyers an expedient yet content-rich method of finding agents through an enhanced agent directory and homes for sale in a nationwide listing inventory that grew by more than 2 million listings in 2009.
In 2009, Homes.com moved aggressively into the rental space and now provides the most comprehensive array of rental properties online. Also in 2009, Homes.com became the first real estate search Web site to reach all mobile consumers through its suite of mobile apps and Web sites including iPhone and Blackberry apps apps and a Web site optimized for mobile handsets. With More than 10 million page views in 2009, Homes.com mobile traffic quadrupled over the previous year.
Record traffic and technological improvements resulted in Homes.com referring more than 18.5 million visitors to its advertisers in 2009.
Jason Doyle, vice-president of Homes.com says: “As a result of our record-breaking traffic and coverage of virtually all mobile homebuyers in 2009, we have been able to attract some of the nation’s leading real estate franchises and advertisers, many of whom cite Homes.com as their leading source of inbound referral traffic.” Doyle adds, “We expect our growth to accelerate in 2010 as we add new consumer resources, make significant technological enhancements and continue expanding the Homes.com network in order to provide maximum value to our customers.”
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. More than 4 million homebuyers visit Homes.com each month to search more than 3 million homes for sale, locate real estate agents in their area and find useful homebuying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. For more information, visit www.Homes.com.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.