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One of the major challenges real estate agents face daily is how to efficiently manage and incubate leads from various lead sources.  Well, we have great news! The Homes Connect marketing platform now includes Lead Gator, the instant lead aggreGator system.  Once activated, Lead Gator will seamlessly deliver leads from Realtor.com, Zillow, Trulia, and other major real estate sites directly to the Homes Connect dashboard, providing users with instant access to leverage Homes Connect’s powerful marketing tools!

Here are the answers to some questions you may have about Lead Gator:

What is Homes Connect’s Lead Gator?
Lead Gator is our instant lead aggreGator system.  Once set up, Lead Gator will send leads from major real estate websites like Realtor.com, Zillow, and Trulia directly to the Homes Connect dashboard of the user, providing instant access to leverage Homes Connect’s powerful marketing tools!

Is there a cost associated with Homes Connect’s Lead Gator?
Lead gator is available to all Homes Connect subscribers at no cost.  If you haven’t signed up for Homes Connect yet, call 858-200-9855 or email agentlead@homes.com to learn more about the Homes Connect packages that include Lead Gator.

How does Lead Gator work?
Homes Connect’s Lead Gator provides users with a unique email address to be used to route leads from major real estate advertising sites.  This email should be entered on any site from which users currently receive leads as the email address to send leads.  Once the email address is added, any future leads from that site will be sent directly into Homes Connect, allowing easier management for leads from all sources in one place.

How will I be notified of new leads?
Homes Connect customers will be notified by email and text message (if enabled) of any new leads, whether that lead occurred on the Homes Connect site, Homes.com, or any other website where the email address for Lead Gator is being used.  Watch for the release of the new Homes Connect leads app to be released shortly, providing another way to quickly view and respond to leads.

How do I find the unique Lead Gator email address?
Go to the Homes Connect Dashboard, once signed up if you aren’t already, select Leads & Contacts, and then Lead Gator Setup. There, notice the Lead Gator email address there that will be used on all lead generating sites.

What sites does Lead Gator work with?
Lead Gator will work with any site that sends leads via email.  We’ve tested this with many of the largest sites, including Realtor.com, Trulia, and Zillow.  If there is a site you’d like us to setup or verify, simply send an example of the lead notification email to your Business Consultant or a Homes Connect customer service team member and they will process a request for this new lead source to be added to Lead Gator.

How will I know what site the lead came from?
In the Homes Connect Lead Manager, users will be able to view all the leads received from Lead Gator, including details information on the originating site the lead came from and any comments or requests made by consumer.

Do I need to import these leads into Homes Connect?
No, these leads are automatically added as contacts into the Homes Connect account, enabling users to utilize the email marketing campaigns and other follow up tools, regardless of where the lead originated.

What are the benefits to using Lead Gator?
It is well documented that the best way to convert online leads into actual business is by following up immediately and staying in touch with the consumer as they go through the online search process. Real estate professionals receive leads from many different sites and that makes effectively managing online leads difficult.  Homes Connect’s Lead Gator simplifies this process by giving user’s one place to collect and manage all online leads.


Call 858-200-9855 or email agentlead@homes.com to see how Homes Connect could be the best choice in real estate marketing and lead generation you make in 2012!