In spite of down market, consumer leads increase 57 percent for real estate professionals
NORFOLK, Va., January 5, 2011—Homes.com, a division of Dominion Enterprises, announced major milestones in traffic and leads generated by Homes.com in 2010. Despite the shaky housing market, over 66 million consumers visited Homes.com, viewing well over 1 billion pages in 2010, representing a 66 percent increase in page views over the previous year. This dramatic increase in traffic resulted in a 57 percent increase in consumer leads generated for real estate professionals on Homes.com.
Powering this increase in traffic and leads was the launch of Homes.com’s new Questions and Answers community, where consumers actively searching for their next home or selling their current home can connect with local real estate agents for advice. Since its launch in June 2010, this new feature generated over 10,000 questions, providing real estate professionals a host of opportunities to connect with consumers in their local area at no charge. This year, Homes.com also boasted a 151 percent increase in consumer and real estate professional signups from 2009.
Homes.com also made major improvements to its overall design and listing search process, reducing the average search time and providing home buyers and renters an expedient, yet content-rich, method to find their next home. Consumer searches for homes increased by 54 percent from the previous year, with an average of 9 million searches made each month in 2010, along with a 74 percent increase in total listings viewed from the previous year. In addition to improving its listing search process, Homes.com also expanded its listing inventory to include rentals, powered by ForRent.com.
In 2010, Homes.com took the lead in mobile real estate marketing by becoming the first real estate search Web site to reach all mobile consumers through its suite of mobile apps. Included are iPhone, Android, and Blackberry platforms, along with a Web site optimized for other mobile handsets. Homes.com’s mobile Web site saw 60 million page views in 2010, nearly six times the amount of mobile traffic in 2009.
Jason Doyle, vice-president of Homes.com said, “In a sluggish market, Homes.com has seen record-breaking traffic and consumer inquiries as a result of our efforts to make our site as useful to consumers as possible, with features like the Questions and Answers Community and our suite of mobile offerings.” Doyle adds, “We expect 2011 to bring even better returns to our advertisers as we make significant technological enhancements and continue expanding the Homes.com network.”
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 5.5 million homebuyers visit Homes.com each month to search nearly 4 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide.