• Real Estate Agent Advertising | Homes.com

        Real Estate Agent Advertising | Homes.com »

        Real estate agents and brokers, market your listings on Homes.com to reach buyers and sellers in your area.

      • Home Builders

        Home Builders »

        Capture leads and market your communities with native advertising options from Homes.com.

      • Property Managers

        Property Managers »

        Many of today’s renters are tomorrow’s buyers! Property managers, get your foot in the door now by helping them find their next rental with Homes.com.

      • Consumer Brands

        Consumer Brands »

        Moving takes more than a real estate agent and a mortgage professional; promote your business on Homes.com.

      • Mortgage

        Mortgage »

        Connecting Mortgage Professionals with more homebuyers.

      • Franchise and Broker Partnerships

        Franchise and Broker Partnerships »

        From lead routing and social networking to integrated IDX websites, we provide a complete technology solution to streamline your brokerage.

      • MLS Partnership Network

        MLS Partnership Network »

        You can trust Homes.com to responsibly display your listing data and help local buyers and sellers connect directly with local REALTORS® like you.

      • Secrets of Top Selling Agents

        Secrets of Top Selling Agents »

        Proud sponsor of world-class training from the biggest and most successful agents and coaches in the industry.

      • Real Estate Blog

        Real Estate Blog »

        What if one blog article could change your life forever? The difference between where your business is today and where it could be tomorrow is just one great idea.

      • Consumer Marketing Downloads

        Consumer Marketing Downloads »

        Home buyer and seller guides and checklists that you can share with your next client or use as lead capture on your website.

      • Business eBooks

        Business eBooks »

        The business advice you need on the topics that matter most to your career. Download the latest real estate eBooks here.

  • Reviews
  • Covid-19

A mere five months after the world was introduced to COVID-19, the impact has already left a permanent mark on each of us. Historical viewpoints describing this unusual period will be formed based on the stories currently being recorded and archived for future generations.

While the historical impact will be measured over years, the economic impact is being felt in real time. Unprecedented business shutdowns and historic job losses have interrupted economic activity across nearly every industry. Some will recover more quickly than others. Fortunately we are already seeing signs of housing demand being unleashed and an early recovery emerging.

The three traffic metrics we monitor most closely at Homes.com are site visits, engagement, and requests for information. The first variable, site visits, is the equivalent of customers walking through our door, while engagement measures their activity on the site, including page views. Strong metrics in these first two categories typically result in increased requests for information, driving business to our broker and agent advertising partners.

During the peak of stay-at-home orders, weekly visits to Homes.com declined by as much as 35%,measured against the weeks leading up to the outbreak. This is a significant decline, especially during the time of year when housing demand typically picks up for the spring and summer. Thankfully, the bounce back seems to have occurred as quickly as the decline.

Accurately measuring pent up demand is an inexact science, but it appears to be accelerating an emerging recovery. The following analysis shows the decline and recovery of Homes.com traffic measured against the “Pre-Pandemic Phase” from February 3rd through March 8th, the 5-week period leading up to widespread stay-at-home orders.

Interestingly, while the number of customers walking through our doors at Homes.com declined by nearly a quarter during the Outbreak Phase, site engagement remained fairly high, dropping by only 4%, as requests for information, a measure of intent to buy in the near term, fell by 13%.

This early trend of steady site engagement proved to be a strong indicator of pent up demand. As traffic returned during the Recovery Phase, and is now flat with the Pre-Pandemic level, engagement has soared by 15%, and intent to buy in the near term is back to slightly above Pre-Pandemic levels. Also encouraging, first time mortgage applications are up 9% year over year, after being down 35% just six weeks ago.

During conventional economic cycles, pent up demand builds during a recession alongside high savings rates. Once confidence returns and a recovery starts, pent up demand is released and consumers spend more. While this is certainly not a conventional cycle, these Homes.com metrics are a strong indication that pent up demand is driving a recovery of housing activity: a positive sign we are heading towards a promising summer season for the real estate industry.