Notice anything different about Homes.com?
We have always aspired to make the home buying and selling experience simple for consumers, all while providing unprecedented value to real estate professionals. The new three-dimensional design makes it easier than ever for consumers to search for a home for sale or rent, connect with local real estate professionals, access Homes.com mobile applications, get inspired at Homes.com’s Idea Gallery, find out about Homes.com contests or promotions, and much more. More importantly, it brings added value to real estate professionals by attracting more homebuyer traffic and creating additional lead generation potential!
“Creating a captivating user experience that connects consumers with real estate professionals and all of our home-related resources was the first priority in designing our new homepage,” said Homes.com’s executive vice president, Brock MacLean.
What is a Parallax Design?
As a pioneer in adopting new design technology, Homes.com is now the first in the real estate space to employ a parallax design for its desktop homepage. It’s a scrolling technique that creates an illusion of depth, while maintaining connectedness by allowing the foreground image of the site to move at a different pace than the background image. You will see that this design method weaves page elements on Homes.com together seamlessly, allowing consumers to effortlessly navigate through the page. The design creates a more engaging user experience because it encourages visitors to explore Homes.com beyond simply searching for properties.
Most importantly, consumers are now provided with a better opportunity to connect with a real estate professional once they have found a listing they are interest in. The simplified navigation allows homeseekers to spend less time searching for a property, and more time working with you to make it their next dream home!