Homes.com is excited to announce the launch of a new Agent Profile page that will help improve the user experience and provide agents with the opportunity to share additional information about themselves and their business.
Agent profile pages are available through the “Find an Agent” search or from any agent link. The contact form on the new profile is a sticky contact form, ensuring it is always in view, which should increase agent lead conversions. Below are some key updates that have been made.
Agent Skills Section
The expanded skills section on your Homes.com profile is your place to stand out from the competition and highlight the talents you bring to the table. Are you bilingual? Have you earned a prestigious award? Or maybe you are really great at negotiations. Whatever the talent or accomplishment, the agent skills section is the place to showcase your value proposition to buyers and sellers in your area.
Client testimonials are the very essence of your online reputation. The endorsement tool allows you to invite past clients to leave a review and keeps you in control of the process by requiring your approval before it displays on Homes.com.
Improved Lead Capture Form
Once a buyer decides to contact an agent, it is vital that a lead capture form and call to action are readily available. Your profile’s contact form is always on screen and has an updated call to action to make it easy for buyers and sellers to get in touch with you.
We have also added or moved additional information:
- Agent “Headline”
- Sticky Contact Form
- Agent Bio
- Prominent Social Media links
Endorsements will import our former “Testimonials” and the newer “Endorsements” and consolidate them into one field. Endorsements will continue to be submitted through Homes.com Connect, and future enhancements may allow Homes.com portal submissions.
Now, more than ever, it is important for agents to build their online brand presence and increase their exposure on Homes.com. With these Agent Profile enhancements, agents will be able to really sell themselves and tell the 82% of buyers on Homes.com who are not working with a real estate professional, why they should work with them.
These changes are just the beginning. Now is your chance to be one of the early adopters and benefit from the increased traffic and engagement with an agent profile on Homes.com.
Contact [email protected] if you are interested in setting up a training webinar to help your membership learn about these new features, as well as tips on how to utilize the new virtual tour and virtual open house options which you can add to your listings on Homes.com for free.