Did you know that a whopping 72% of consumers trust online reviews as much as word-of-mouth recommendations (Hubspot)? That number is only slated to increase as more and more consumers are researching online before making their final purchasing decision. As 2013 comes to a close, now is the time for brokers to ask these questions: Can local consumers find you or your business online? Do you know what people are saying about you or your business? As the New Year approaches, formulate a strategy to ensure you can confidently answer those two questions by giving your business the gift of more leads and online visibility in 2014.
Are local consumers finding you online? Ninety-one percent of active homebuyers begin their search for a new home online (NAR 2012 Profile of Homebuyers). Making it easy and simple for these active homebuyers to find your listings is half the battle. The key is pinpointing where these active consumers are searching and making sure that your brand and listings are visible to them. Nearly 12.5 million active consumers visit Homes.com each month and 81% are searching for a real estate professional! In addition, a recent REAL Trends study concluded that Homes.com leads were a “clear front runner in quality”, generating a higher percentage of qualified leads than Zillow, Trulia, or Realtor.com (REAL Trends 2013 Online Performance Study)! What does this mean for you? Simply that Homes.com drives serious homebuyers back to your agents! Reach these active homebuyers and drive them to your agents by positioning your brand and properties with Preferred Listings on Homes.com that are prominently displayed at the top of local search results pages.
What are people saying about you online? Now that you have pinpointed where to connect with local homebuyers, it’s time to hone in on the reasons why they should work with you based on your online reputation. As homebuyers begin their online search for a new home, expect for them to also research agents and brokers to confirm their credibility. It’s imperative that you have a solid online presence and reputation to effectively market your business. In 2013, an estimated four million businesses implemented a reputation management platform, proving that being proactive, and not reactive, to the savvy consumer is a vital part of doing business in today’s day and age (Digimind, 2012). As brokers, your attention should be turned to protecting the brand you have worked so hard to build. With Homes.com’s Reputation Manager, you can easily expand your brand’s visibility in search engine directories to ensure you are found online, get real-time alerts when your company is reviewed, and lastly recruit top agents by monitoring their local share of voice.
Homes.com has combined our best lead generating and online visibility duo, Broker Preferred Listings and Reputation Manager for only $149 a month – that’s 55% off regular pricing! Give yourself the gift of more leads and online visibility in 2014 and lock in to this exclusive special pricing for RE/MAX brokers this month!