Creating real estate videos can be a daunting task, especially if you don’t already have access to the equipment and programs you need to film and edit your videos. Luckily, getting set up is easier than you think. 

Most modern smartphones have decent cameras, so there’s no need to buy a pricey camera. You may want to purchase a tripod to stabilize your video or a lapel microphone or headset to boost your sound quality, but your first videos don’t need specialized lighting or other fancy equipment. If you do want to get some basic video equipment, check out this list for inspiration.

As for video editing, there are free programs available for editing on Apple, Android, and pc, depending on which device you want to use to edit your videos. Some of the most useful functions you’ll want to look for are the ability to clip videos (pick and choose which bits of video you want in your final version), add text overlay (so you can put addresses, prices, or other important information on the screen, and the ability to add a bumper (a text screen at the end of your videos with your contact information). Most video editing software should include these basic functions.

Some free video editing apps and software include:

GoPro QuikStories: GoPro is a popular camera brand, but anyone can use their editing app. It makes editing via iOS or Android quick and easy. It doesn’t offer many precision editing tools, but makes it easy to edit and post on-the go. 

iMovie: This video editing app typically comes pre-installed on Apple products, such as Macs, iPhones, and iPads, making it a great choice if you already have one of these devices. Another benefit of iMovie is that because it’s included with so many devices, there are many walkthroughs available online showing you how to use the program.

Lightworks: Available for Windows, Linux, & Mac OS X, Lightworks offers a free and paid version of its program, making it easy to start editing video as a beginner now and upgrade for more features in the future. Lightworks has a lot of great editing tools and helpful tutorials to help you figure out how to use them.

OpenShot: OpenShot has a good balance of beginner and advanced features. It has a lot of video effects and animations, as well as video transitions and real-time previews. It uses a drag and drop interface and is one of the easier tools to use to cut your videos. OpenShot is available for Mac, Windows, and Linux.

There are hundreds of great, free video editing apps available. Figure out what features you want and then search for one with great reviews. While searching, take a minute to find out where you show up in search results. Search for listings in your area, and if you aren’t showing up on the first page of Google, ask how we can help improve your search rankings. Learn about’s SEO for real estate agents and brokers here.