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Social media is no longer just a way to keep in touch with friends and family, it’s now considered an integral part of marketing, recruiting, and advertising strategies for modern day businesses. Whether it’s sharing pictures and videos on Instagram or your current thoughts on Twitter, each of these social platforms fulfill a different need. But as of recently, you may of noticed that one platform has mimicked many of the features that make these channels unique.

With that said, which platform comes to mind when including ‘Professional Skills’ into your profile? Odds are that you answered LinkedIn, but recent reports indicate that Facebook has made its move to the world of professional networking and Homes.com is here to explain why real estate professionals can benefit from it.

There’s no arguing that LinkedIn is the top social resource for providing consumers with your professional expertise. Unfortunately, the number of current Facebook users nearly quadruples that of LinkedIn and they now can utilize one of LinkedIn’s most exclusive features.  That’s right, Facebook now offers members the opportunity to provide any of your professional skills into your personal profile.

Chatter surrounding the growing popularity of using Social, Local, Mobile has apparently raised the eyebrows of the people at Facebook. Members can now search for other users with real estate experience in their local area, read client endorsements, and view listing videos or pictures all through Facebook, and from the convenience of a mobile device.

Wondering how this new feature can help you? According to a recent Homes.com survey, consumers and real estate professionals agree that word-of-mouth is one of their main ways of connecting. Furthermore, Facebook users share 2.5 billion pieces of content on the site each day and there’s no better place to promote your business than on the most popular social channel that 1.15 billion people actively use to share information with their friends and family. This means that you will be able to drive more traffic back to your business with the use of Facebook, simply because this feature will present better opportunities to do so.

Homes.com wants to know what your experiences have been like using social media to promote your business, so visit our Facebook and provide us with your insight. Stay tuned because Homes.com will be explaining the ways that you can adjust your social strategies to fully benefit from this new feature.