Are you wondering how you can engage more with your followers on social media and build your business at the same time? There are many ways to do this. Probably one of the best is to use video – more specifically, Facebook Live.

Using Facebook Live to build your business will not only help you engage with your friends on Facebook but will also provide you with opportunities to showcase the different aspects of your business. Whether you are trying to provide tips for your clients or show a listing, Facebook Live might be the next best thing for your business.

What is Facebook Live?

You may have started to read this blog and think “What is Facebook Live?” Facebook live is a tool that is available to those who have an active Facebook account. You can use your phone, mobile device or even your computer to do a live video broadcast to all of your followers and/or friends on Facebook.

This tool on Facebook will help you speak directly to your client base and may also lead you to a possible sale or new client.

How to Use Facebook Live

Using Facebook live is simple. You don’t need much; you just have to have a working mobile device or computer and an internet connection to be able to go live. Then, all you have to do is go to your profile, and where you are able to post your status, click the tab that says ‘Live Video.’

If you haven’t already, Facebook may request permission to use your camera on your device. When prompted, all you have to do is grant Facebook permission to use your camera and you will be directed to start your live video.

This is your time to shine. Share real estate tips with your clients or even do a live video of a listing that you are working on. Your clients will be happy to see what you are working on or even to receive some advice. Just remember one thing: be yourself.

Benefits for Your Business

There are numerous benefits of using Facebook Live for your business. Yes, showcasing your listing or even providing some real estate advice is great, but you have the opportunity to showcase so much more.

By using Facebook Live, you are using organic video to connect with your audience. This means that are being yourself and not using a staged video to share with your followers. Your followers on Facebook will enjoy seeing a more organic side of you as a real estate agent.

Another huge benefit of using Facebook Live is that is a FREE service provided by Facebook that can help you to build your business. Using a free tool that exposes you to the one of the largest social media audiences out there can be a great asset to your business.

Finally, using Facebook Live can drive more traffic back to your profile. This means that the more people who view your live video, the more traffic back to your page and/or website there will be. You have a huge opportunity to build your business using Facebook Live. The real estate world can be challenging, but hopefully using Facebook Live may alleviate some of the challenges you face as a real estate agent.

If you are looking for other great, free ways to expose your business to active buyers and sellers, make sure you have Claimed Your Profile. Millions of serious buyers search each month for their next home and their next agent – that could be you!