Mobile devices have become the preferred way of accessing the Internet and it’s more important than ever for real estate professionals to adjust their business strategies accordingly. Investing in this mobile trend has jumped to the top of almost every business’s “to-do” list, all searching for the best way to connect with today’s on-the-go consumer.
Jenn Williams, Digital Marketing Manager for Homes.com, recently attended the semi-annual Mobile Insider Summit along with mobile technology directors from major companies like Hotels.com, Retailmenot.com, and Volkswagen. This discussion panel of experts shared their thoughts on the evolution of the mobile industry, where it’s expected to go, and the driving forces behind it.
Having a mobile application and a mobile-friendly website isn’t something that you should think about doing, it’s something that should already be done. Think about your everyday life. When you need to find information, what’s the first thing you do? More often than not, you turn to your phone. In fact, ninety-nine percent of smartphone owners use their mobile browser at least once a day (SocialMediaToday). This emphasizes the importance of having a website that seamlessly displays content across all devices, not just on a desktop.
The panel agreed that communication has come a long way and consumer demand has been the driving force behind it, particularly in terms of integration with mobile devices. They have found that mobile users are much “stickier” than those on a desktop, meaning that they will revisit a site time and time again as long as there’s a mobile app or website to support it. This is compared to the average desktop user that generally visits a site once, never to return.
This is especially important for real estate professionals, as you are providing users with a convenient way to search through listings during the long and sometimes stressful home buying process. If a client or prospect sees that your website or application is easy to use, reliable, and provides them with properties that meet their wants or needs, then you have a good chance of them returning. The more often someone uses a specific resource to find a home, the more frequently they are exposed to your local advertisements and listings. In turn, they will be more likely to purchase their next home with you!
In real estate, the mobile game is all about being local, as ninety-five percent of mobile users use their devices for local search (SocialMediaToday). If you’ve been able to establish a strong online reputation, actively engaging with your social media networks, and have a well-designed app or mobile-friendly website, there’s a much better chance that you’ll be contacted by a potential client than your competitors.
Many of today’s applications and mobile sites use geolocation-based technology to provide users with the most accurate and highest rated local content. If someone is driving through a neighborhood looking for their next home, they are likely using an application to find homes nearby. Through the use of preferred listings or local ads like those on Homes.com, your properties will be the first they see.
Another benefit of using mobile apps and websites is that they allow you to reach an even larger audience. Mobile web is growing 14 times faster than desktop (emarketer), due to the sheer percentage of the population with Internet-enabled mobile devices compared to those with access to a desktop computer. Millennials have taken over the housing market and their eyes are glued to their phones or tablets, making mobile the best way to reach them. In fact, more than 50 percent of millennials say that mobile devices are their primary access point to the Internet (mobilemarketer).
With all of this in mind, Homes.com has created Homes Connect Fusion. This responsive design platform allows agents and brokers to maximize the mobile experience on your website. See how much more valuable your website can be when it adapts to mobile by calling 888-510-8795 or visiting Marketing.homes.com for more information.