• Real Estate Agent Advertising | Homes.com

        Real Estate Agent Advertising | Homes.com »

        Real estate agents and brokers, market your listings on Homes.com to reach buyers and sellers in your area.

      • Home Builders

        Home Builders »

        Capture leads and market your communities with native advertising options from Homes.com.

      • Property Managers

        Property Managers »

        Many of today’s renters are tomorrow’s buyers! Property managers, get your foot in the door now by helping them find their next rental with Homes.com.

      • Consumer Brands

        Consumer Brands »

        Moving takes more than a real estate agent and a mortgage professional; promote your business on Homes.com.

      • Mortgage

        Mortgage »

        Connecting Mortgage Professionals with more homebuyers.

      • Lead Generation

        Lead Generation »

        Proven strategies from Homes.com to fill your real estate sales pipeline with future business.

      • Lead Management

        Lead Management »

        Systems and tools from Homes.com that can help you convert your contacts into closed sales.

      • Business Growth

        Business Growth »

        Everything you need to know to build a profitable real estate business from Homes.com.

      • Live Events

        Live Events »

        Homes.com brings world-class training to your city or office with SecretsLive.com events as well as Local Lunch and Learn sessions.

      • Webinars

        Webinars »

        Homes.com free webinars provide thousands of real estate professionals tools to turn those leads into closed deals.

      • eBook Library

        eBook Library »

        Useful real estate business guides and consumer resources that you and your clients are sure to love.

      • Reviews

        Reviews »

        What agents are saying about Homes.com leads, products, and service.

      • About Us

        About Us »

        The history and philosophy of Homes.com, one of the top 5 real estate websites.

With the year almost over and Christmas almost here, it’s time to figure out whether you made your broker’s naughty agents list or their nice agents list. Which list you made it on comes down to a few different factors: lead generation, lead follow-up, and marketing. But if you weren’t so nice this year, don’t worry; now’s the perfect time to start practicing for next year!

Lead Generation

Lead generation is a continuous cycle of contacting and converting leads and previous clients. You never know when someone you worked with in the past will have a referral for you or when a cold lead will suddenly be ready to move fast.

Naughty Agents:

  • Depend only on referrals.
  • Wait for leads to come to them.
  • Never reach out to clients after they close.

Nice Agents:

Lead Follow-Up

Once you know someone who may want to buy or sell a house, you have to follow up. Otherwise a competing agent can swoop in and lure your client into a new deal.

Naughty Agents:

  • Wait several hours or even days to contact a new lead.
  • Don’t call again if they don’t reach their lead on the first try.
  • Assume their leads will reach out to them when they’re ready to buy or sell.

Nice Agents:

  • Follow up with leads quickly. It doesn’t matter how many leads you get if you don’t ever call them up. Nice agents know that following up within the first five minutes is essential if you want to convert that lead.
  • Follow up often. Leads are rarely converted after the first call. Nice agents each out to each new lead six to eight times and their lead conversion numbers skyrocket!
  • Set up and use lead-nurturing programs such as drip email campaigns and monthly newsletters. Homes.com offers both of these services as a free bonus of using Homes.com services. Learn more about the free newsletter here!

Marketing

Leads are on just about every agent’s wish list this time of year; unfortunately, Santa rarely brings leads. You have to earn them through marketing.

Naughty Agents:

  • Create a website or blog and consider it “done.”
  • Either have no social channels or several social channels with outdated information and no recent updates.
  • Spend too much time on marketing and not enough on lead conversion.

Nice Agents:

How’d you do? Are you a naughty agent or a nice one? If you focused on positive, proactive steps to improve your business, you’re surely on your broker’s nice list. However, if you stood by and waited for business to find you, you might want to watch out for lumps of coal headed your way. Whatever problems you faced with your business this year don’t have to be a problem next year. Make 2019 your best year ever with Homes.com!